Copywriters Podcast

Imagine you like to ride a bike. Maybe you already do. So you ride every day, on mostly flat roads and paths and occasionally a mild hill. Then one day you decide to get in a race. You don’t learn muc...

23 Jul 201827min

We have a special Report from the Field today that reaches deep into one man’s family. Our guest is Joshua Killingsworth, and while people’s last names usually have nothing to do with anything else, i...

16 Jul 201830min

A few weeks ago, we had Joe Schriefer on the podcast in a special “Reports from the Field” episode. Joe said something that changed my life, and I’ve been thinking about ever since. As you may remembe...

9 Jul 201826min

I was looking at a new online MasterClass by Judd Apatow, a film director who specializes in comedies. His bio said he got started in the business at age 15 as a dishwasher at a comedy club… and, you ...

2 Jul 201828min

Detectives today have a powerful tool in their toolkit – DNA analysis. Except for identical twins and maybe in the future human clones, every person’s DNA is unique, as far as we know. So if there’s a...

25 Jun 201830min

Direct marketers usually hate TV commercials, because they give a bad name to advertising as we see it. That is, they don’t truly sell. But sometimes I like them – not as advertising, really, but as w...

18 Jun 201828min

Donald Burns once helped the world's most hated man find a job. How'd he do it? By using copywriting methods while writing his resume. After all, what is a resume, if not a sales pitch for yourself? D...

11 Jun 201833min

Despite what the rock group the Buggles told us, video did NOT kill the radio star. Our guest in today's special Report from the Field, Daisy Luther, appears regularly on 830 stations through the Gene...

3 Jun 201837min