Episode 054 - Reports from the Field with Nathan Faser
There’s an old concept in direct response called “dry testing.” Basically, it means you sell the product before you have it. I’ve heard questions about whether it’s legal to do this with physical prod...
30 Apr 201834min
Episode 053 - Fear and Greed
Meeting with editor from large subscription newsletter publisher in 2006, at conference. Editor didn’t understand copy all that well – joked that “In our copywriting department, we have two divisions:...
23 Apr 201826min
Episode 052 - The Giant Trust-Builder
A friend with a dog problem – biting. Found a training way to completely eliminate the problem. Product. Lead-genAd was very powerful: Biting dog? First thing they do is try to put your pooch down. Ge...
16 Apr 201829min
Episode 051 - Dressing Up Your Offer
So, I recently bought a new piece of music equipment. It came with a lot of bells and whistles, including: Opening – Eqs and Compressors Supercharger GT 99 Passive EQ 149 Vari Comp 99 Enhanced EQ 149...
9 Apr 201828min
Episode 050 - Copywriter Plus
Show’s today about what I’m calling “Copywriter-Plus.” As things have become very competitive in the world of copy, this is a new strategy I’ve discovered that could help every copywriter who takes ad...
2 Apr 201827min
Episode 049 - Reports from the Field - Victor Urbina
Today we’re starting a new special feature of the Copywriters Podcast. It’s called Reports from the Field. These are interviews with people who are not merely EXPERTS – they are also practitioners. Ri...
26 Mar 201830min
Episode 048 - Maslow's Hierarchy of Needs
This week's episode is a little bit different. David and Nathan do a bit of a freestyle rant on Maslow's hierarchy of needs, as it pertains to writing your sales copy. For those of you who might be u...
19 Mar 201835min
Episode 047 - Direct vs. Indirect Leads
As a journalist, I was trained to do “news stories” and “feature stories.” A news story started with a quick, curiosity-provoking sentence hinting or outright telling what the story was about. A featu...
12 Mar 201829min
