Copywriters Podcast

Sometimes you'll make more sales when copy is only PART of the picture. This episode is how copy "plays well with others." If you've ever bought a direct mail list, you can get a typical compiled list...

20 Aug 201731min

How do you create a Big Idea? Remember what Steve Jobs said about saying no to 100 good ideas before you say yes to the thing you've got to focus on? That means you've got to come up with some good id...

14 Aug 201740min

Some copy ideas change history. They're called "Big Ideas," and that's what today's show is about. He and his team pretty much redefined the music industry, the face of personal computing, and the way...

7 Aug 201739min

A blockbuster Hollywood movie can make hundreds of millions of dollars in a matter of weeks. Here's how you can cash in on one of its major secrets in your copy. Nearly 20 years ago, I used to hang ou...

30 Jul 201728min

One of the biggest keys to improving conversions with your copy is getting inside your prospect’s head. This episode reveals proven methods to do so. When I held my Breakthrough Copywriting Seminar in...

24 Jul 201724min

This episode covers eight reasons people buy. You’ll get an example with the same product so you can see how to apply any one of these reasons in your own copy. When I first started writing copy, I w...

17 Jul 201728min

My all-time biggest hit was a direct mail sales letter for Abacus Travel Management that generated $40 million in new business. I wrote this pretty early in my career as a copywriter… over 20 years ag...

10 Jul 201727min

A friend of mine had an old Fender Stratocaster guitar he wanted to sell. He put up an ad on Craigslist. The price was good and he got five people to come by and look at it. Most of the people liked t...

3 Jul 201738min