Copywriters Podcast

Legendary NY Yankee Yogi Berra said it best: “It’s tough to make predictions, especially about the future.” He’s right, you know. But there’s one important exception, and I don’t blame Yogi because...

13 Okt 202530min

A little over a month ago we did a last-minute podcast about an audacious experiment our special guest today, Nick O’Connor, did with Glenn Fisher and the financial publishing giant Marketwise: Glenn...

6 Okt 202538min

It’s the sure-fire strategy that makes you overconfident. It looks like this: The copy’s loud. Aggressive. Alpha-male on a double dose of adderall. It’s practically SCREAMING at you to buy. And ...

29 Sep 202531min

Today we take a deep dive into the part of copywriting that people talk about all the time. And even though people talk about this all the time, most of them don’t really understand it. That is, psych...

22 Sep 202537min

Sometimes copy fails because it’s just not executed well enough. And also, copy that simply misses the mark — doesn’t align with the target prospects and what’s on their minds — won’t do well either....

15 Sep 202528min

Three weeks ago, we had a very special Old Masters Series show: The Art of War, Copywriting Edition. But we only covered half the book, so that made the previous episode Part 1. Today we cover the r...

8 Sep 202533min

In the 1980s, before Internet marketing had even really begun, our very special guest today and returning champion was working as a tech writer in the foreign exchange trading department of Bankers Tr...

1 Sep 202540min

$6.7 million. That’s how much mega financial publisher Marketwise paid out to copywriters in royalties in 2024. And now they’re making an offer so good we had to rush today’s special guest, top cop...

25 Aug 202533min