creativeBTS
Every week, go behind the scenes with marketing and creative leaders. This podcast will go deep into the process of how great marketing campaigns and creative projects are taken from idea to launch. You’ll learn how different companies develop their strategies, manage their processes, structure their teams, collaborate with stakeholders, and which tools they use to make it all happen. Host Brian Bosché, Co-founder of Slope, a creative agency turned software company that was acquired by Smartsheet, investigates how teams and individuals harness creativity to deliver real-world value.

Episoder(32)

Alicia Johnston from Sprout Social on social media trends and producing the Sprout Social Index

Alicia Johnston from Sprout Social on social media trends and producing the Sprout Social Index

Alicia Johnston is the Senior Manager of Content and Communications at Sprout Social, a leading social media management platform for businesses. We go behind the scenes to talk about social media mark...

19 Jun 202043min

Jazerai Allen-Lord from Crush and Lovely on Reebok Classic's "It's a Man's World" (crossed out) campaign

Jazerai Allen-Lord from Crush and Lovely on Reebok Classic's "It's a Man's World" (crossed out) campaign

Jazerai Allen-Lord from Crush and Lovely is well known as a creative and for her work in the sneaker industry. She was one of the most recognized bylines on a sneaker blog called "Kicks on Fire", and ...

21 Mai 202052min

Tyler Brosious, former Digital Content Manager at the XFL, on launching a professional sports league

Tyler Brosious, former Digital Content Manager at the XFL, on launching a professional sports league

Tyler Brosious was a Digital Content Manager at the XFL, a professional American football league that unfortunately had to shut down operations just 5 weeks into their first season due to the COVID-19...

14 Mai 202055min

Meagen Eisenberg, CMO at TripActions, on creating the #PassThePlane Challenge

Meagen Eisenberg, CMO at TripActions, on creating the #PassThePlane Challenge

Meagen Eisenberg is the CMO at TripActions, the leading corporate travel and expense management platform that combines industry-leading technology with best in class travel agency service. We go behin...

7 Mai 202044min

Keith Stoeckeler and Elliot Gerard from MKTG on getting creative with clients during the pandemic

Keith Stoeckeler and Elliot Gerard from MKTG on getting creative with clients during the pandemic

Keith Stoeckeler, VP/Group Director, and Elliot Gerard, VP/Creative Director, are from MKTG, a global lifestyle marketing agency that specializes in working with leading brands in sports, retail, B2B,...

1 Mai 202050min

Andrew Grinaker from Tableau on creating the COVID-19 Data Hub

Andrew Grinaker from Tableau on creating the COVID-19 Data Hub

Andrew Grinaker is on the marketing team at Tableau, a software company that makes it easy for businesses and individuals to see and understand data. We talk about how Tableau put together the COVID-1...

23 Apr 202038min

Ari Chambers from Bleacher Report on creating content while sports are on hold

Ari Chambers from Bleacher Report on creating content while sports are on hold

Ari Chambers is a Social Producer and Talent at Bleacher Report. We talk about the #inhousechallenge from House of Highlights that encouraged people to get creative with trick shots at home, Highlight...

17 Apr 202032min

creativeBTS Trailer

creativeBTS Trailer

Every week, join Brian Bosché, Co-founder of Slope, a creative agency turned software company that was acquired by Smartsheet, as he interviews leading marketing and creative guests. If you’re interes...

15 Apr 20201min

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