Design Thinking 101

Dr. Lesley-Ann Noel is the Associate Director for Design Thinking for Social Impact and a professor of practice at Tulane University, and an Afro-Caribbean designer who focuses on critical emancipatory design thinking. We talk about power issues and design, participatory design, working with community partners, teaching design, thinking in ways that help students reflect on difference, and the Designer's Critical Alphabet. Show Summary Lesley’s passion for design started in middle school, and by the time she graduated from high school, she was looking for a place to continue her design studies. She ended up in Brazil, where she spent a year studying graphic design and five years in industrial design before returning to Trinidad, where she worked as a design consultant and taught at the University of the West Indies. After coming to the U.S. to get her Ph.D. at North Carolina State University, she spent a year teaching at Stanford’s d.School before moving on to her current position at Tulane University. Lesley talks about the importance of positionality and identity in her work, and how her classes and coursework have changed in response to the events of 2020, including the current COVID-19 health crisis. We learn how and why Lesley created the Designer’s Critical Alphabet, and what she hopes the cards will do for people who use them. Listen in to learn more about: >> How power and identity influence design>> Making design more inclusive with communities and stakeholders — designing with, not designing for>> How design thinking can be used to give marginalized populations a voice and a seat at the table>> The changes and adaptations Lesley is making to her classes in response to COVID-19>> The Designer’s Critical Alphabet Our Guest Dr. Lesley-Ann Noel Is Afro-Trinidadian design educator, based in New Orleans. She practices design through emancipatory, critical and anti-hegemonic lenses, focusing on equity, social justice and the experiences of people who are often excluded from design research. She also attempts to promote greater critical awareness among designers and design students by introducing critical theory concepts and vocabulary into the design studio e.g. through The Designer’s Critical Alphabet. Her research also highlights the work of designers outside of Europe and North America as an act of decolonizing design. Her identity is shaped by her ethnic background as an Afro-Trinidadian; her experience as a daughter, sister and mother; and her lived experiences in Trinidad and Tobago, Brazil, Tanzania, Uganda and the USA. Show Highlights [01:28] Lesley shares her path into design.[02:05] Her time in Brazil.[02:35] Returning to Trinidad and working as a design consultant and university professor.[03:27] Coming to the U.S. for her Ph.D.[04:40] How her life experiences have strongly influenced her work.[05:11] Her interest in indigenous cultures and looking at different points of view.[05:57] Her Design Research Society group’s focus on gathering design stories from Africa, Asia, Latin America, and the Caribbean.[06:55] Lesley talks about how she teaches design thinking by starting with “who we are” and talking about positionality and identity.[08:01] How the focus on identity and positionality changes the way Lesley and her students approach design.[09:33] The importance of getting the stakeholders involved in the process.[10:43] The way Lesley is using design thinking to amplify and reflect the voices of those often left unheard.[11:33] Shifting the power from the university to the community, and letting community partners take the lead.[12:40] Lesley talks more about the experiences and challenges of exploring identity and power in the classroom.[15:21] Ways Lesley is working to ensure her students are aware of the agency and power of the communities they are working with.[16:08] Ensuring the learning and information is flowing in both directions.[17:05] How 2020’s current events are affecting her teaching and classes.[19:08] The rewards of watching students grow their confidence and skills as designers.[20:25] Lesley describes her classes and the academic culture shock some students have when they first get started.[22:57] How Lesley uses unique creative challenges to help students tap into their ability to reflect, think, and design.[23:31] The “design a game” challenge.[24:27] The “create a recipe” challenge.[25:11] Lesley has students redesign a design thinking format and design their own framework.[27:02] What Lesley is doing to adapt her classes and coursework to the new realities of the COVID-19 crisis.[29:43] Remote work pushes the need to create activities for relationship building and allocate enough time for them.[32:16] Being intentional about relationship building.[33:47] Designer’s Critical Alphabet card deck overview.[34:23] The Designer’s Critical Alphabet’s purpose is to help designers look at a project with different lenses and perspectives.[34:43] Lesley discusses a couple of the cards in depth.[36:33] The Designer’s Critical Alphabet is a way for designers to learn and develop critical theory and vocabulary.[37:19] Lesley’s students use the cards to learn new vocabulary, theories, and ideas.[39:00] The Designer’s Critical Alphabets humble beginnings as a small side project.[40:10] How Lesley’s viral LinkedIn post in June 2020 brought the Designer’s Critical Alphabet deck to a larger audience.[42:23] Lesley’s one fear about the cards.[44:26] The two things Lesley hopes the cards will encourage people to do.[46:04] How to learn more about Lesley and her work. Links Dr. Noel on TwitterDr. Noel on LinkedInDr. Noel’s websiteDr. Noel on Tulane University’s websiteA Designer’s Critical Alphabet Cards“Teaching and Learning Design Thinking through a Critical Lens at a Primary School in Rural Trinidad and Tobago”Dr. Noel’s work with emancipatory research and design thinkingCAE research conference call with Dr. Noel as she presents her research/processes in the field of critical design thinking with an emphasis on emancipatory process. Other Design Thinking 101 Episodes You Might Like How to Learn Design Thinking + Design Thinking Pedagogy with Julie Schell — DT101 E15 Design Thinking + Learning Science with Adam Royalty — DT101 E18 Rethinking Service Design + Student Projects + Community Systems with Amy O’Keefe — DT101 E56 ________________ Thank you for listening to the show and looking at the show notes. Send your questions, suggestions, and guest ideas to Dawan and the Fluid Hive team. Cheers ~ Dawan Free Download — Design Driven Innovation: Avoid Innovation Traps with These 9 Steps Innovation Smart Start Webinar — Take your innovation projects from frantic to focused!

27 Okt 202048min

Amy O'Keefe is the Studio Director of Northwestern university’s Master of Science and Engineering Design Innovation program, where she leads the human-centered service design studio. We talk about how the pandemic and the expanding awareness of systemic racism might change services, design, project partnerships, service design studio courses, and communities of practice in design education. Show Host: Dawan Stanford Show Summary Amy was always interested in experience design, but in the early 90s, there wasn’t a specific discipline teaching it, so Amy had to find her own path by way of studying English literature and architecture during her college years. Her senior thesis — an examination of how people experience memorial architecture, with a focus on the Holocaust Memorial Museum in Washington, D.C. — was her first real foray into human-centered design and experience design. Her original intention to continue studying architecture in graduate school changed after taking a job at the Art Institute of Chicago, where she had the opportunity to dig into digital technology. Instead, she pivoted into a fifteen-year career designing digital products and services. Eventually, Amy returned to university for a graduate degree in product design. She began teaching service design while finishing up her graduate work. Our conversation takes a look at the world today through a service design lens and talks about how service design is changing — and how it needs to continue to change — in response to what’s happening around us right now. Listen in to learn more about: >> Systemic racism and its effects on service design>> Ways to ensure service design is focused on equity for marginalized populations>> Some of the projects Amy and her students have worked on in healthcare and social impact spaces>> Northwestern’s Student Health Leaders project>> The value of design communities finding ways to connect and converse with one another>> Fluid Hive’s Adapt, Respond, and Evolve experience>> Service Ecosystems and Chicago’s Center on Halsted as a great example Our Guest Amy O’Keefe is the Studio Director of Northwestern University's Master of Science in Engineering Design Innovation (EDI) program, where she leads the Human-Centered Service Design Studio. Amy frequently partners with physicians and healthcare organizations to bring a human-centered approach to addressing complex medical issues. Amy has consulted on service, experience, and integrated multi-channel initiatives for Fortune 50 retail and global Am Law 100 clients. Her professional background includes more than a decade leading multi-disciplinary service, product design, and development at a Chicago-based tech startup acquired by Thomson Reuters. Amy received her MS in Product Design and Development Management from Northwestern. As an undergraduate, Amy embraced the Liberal Arts, majoring in English at Davidson College and studying Architecture in Florence, Italy. A sampling of Amy’s recent studio collaborations includes: a partnership with Procter & Gamble that led to the 2016 launch of the integrated laundry service, Tide Spin; engagement with Northwestern Medicine and Lurie Children’s Hospital resulting in lead findings presented at the 2016 American College of Allergy, Asthma and Immunology (ACAAI) Annual Scientific Meeting; and engagement with Penn Medicine’s Anesthesiology and Critical Care team informing the best practices for patient awareness and management of postoperative delirium discussed at the 2016 American Society of Anesthesiologists’ Brain Health Summit. She is a founding member of the Integrated Design Innovation consortium (IDI) and is working with colleagues from peer programs at University of Pennsylvania, MIT, Carnegie-Mellon, Harvard and several other schools to establish, evolve, and expand the category of Integrated Design Innovation programs in engineering education. Show Highlights [01:36] Amy’s “crooked” path to service design.[03:35] Amy defines intentional design.[03:51] Her job at the Art Institute of Chicago was her introduction to the idea of digital design and creating digital experiences.[04:49] Pursuing a graduate degree in product design and teaching service design.[07:22] Looking at the world and current events through a service design lens.[08:15] Amy talks about how most of our daily and activity journey maps broke this year.[09:10] The responsibility of service designers in our current environment.[11:05] How systemic racism and other world events has affected how service design works and the way Amy teaches service design.[12:26] Amy’s work on a new framework to encourage a better understanding of all stakeholders and complex adaptive systems in a problem space.[13:28] The need for service designers to understand the various privileges, power, and identities of potential stakeholders.[14:39] How many service design tools are problematically designed for an idealized world that doesn’t reflect reality, and how Amy helps students to dig for more accurate insights.[15:22] Service design, acknowledging risk, and running design prototypes to test the impact on marginalized populations.[16:45] Putting ethics first as a service designer.[17:25] Amy talks about how she chooses projects for her classes.[18:35] Amy offers examples of some of her students’ projects.[19:30] The Student Health Leaders project at Northwestern.[23:58] Solving versus responding when it comes to problem spaces.[26:46] Ways in which the various design practice communities are starting to come together to share ideas and have conversations about the work.[32:06] Amy asks Dawan to talk about Fluid Hive’s Adapt, Respond, and Evolve experience.[34:03] The value of bringing leaders from many different schools together to talk about the current challenges and to share lessons learned.[35:38] The definition of a service ecosystem.[36:30] Amy talks about Chicago’s Center on Halsted’s LGBTQ service ecosystem.[38:42] Amy recommends looking up the Fogo Island Inn and Zita Cobbs’ Service Design Network conference presentation.[40:47] Books and other resources Amy recommends for learning more about service design.[42:27] Where to find out more about Amy and her work. Links Amy at Northwestern University Amy on LinkedIn Engineering Design Innovation at Northwestern University Zita Cobbs and the Crisis of Belonging Book Recommendations Service Design: From Insight to Implementation, by Andy Polaine, Lavrans Løvlie, and Ben Reason Palaces for the People: How Social Infrastructure Can Help Fight Inequality, Polarization, and the Decline of Civic Life, by Eric Klinenberg Small Is Beautiful: Economics as if People Mattered, by E. F. Schumacher The Color of Law: A Forgotten History of How Our Government Segregated America, by Richard Rothstein Other Design Thinking 101 Episodes You Might Like Mapping and Service Design + Implementation + Accessibility with Linn Vizard — DT101 E17 Designing Culture at Work + Social Innovation + Necessary Disquiet with Laurie Currie — DT101 E29 Adding System Awareness to System Design to Your Innovation Stack with Julie Guinn — DT101 E43 ________________ Thank you for listening to the show and looking at the show notes. Send your questions, suggestions, and guest ideas to Dawan and the Fluid Hive team. Cheers ~ Dawan Free Download — Design Driven Innovation: Avoid Innovation Traps with These 9 Steps Innovation Smart Start Webinar — Take your innovation projects from frantic to focused!

13 Okt 202043min

Terri Herbert is a design researcher and experienced research manager at Asana. She's fascinated by the complexity of the world of work and interested in researching and modeling complex systems involving people and technology. We talk about doing good design research, ways to ensure design research outputs are used effectively, and how a design researcher supports a team throughout the design process. Show Host: Dawan Stanford  Show Summary Terri’s journey into design research began in the business world of marketing and communications strategy, where she often worked with survey results and collected data. It was there she first came into contact with the concept of user experience and began to use some design thinking ideas in the iterative process of finding solutions. This led her into UX design and she went back to university for a Master’s degree in human-computer interaction. During this time, she discovered her love of research and modeling systems, which has been a part of her work ever since. At Asana, Terri’s focus is on understanding how people work together as a team, and on providing ways for teams to work better together. As part of this, she studies team dynamics and team behavior, and looks at individual team member’s skills and abilities. She uses what she learns to motivate team behaviors that foster and maintain a high-functioning work environment. We’ll hear more about design research and how Terri uses it to discover insights about how we work, and how she and her team strive to make their research accessible and easy to understand for those who need its insights, and the importance of seeing research itself as dynamic and never-ending. Listen in to learn more about: >> What design research is>> How team dynamics affects a team’s ability to perform and succeed>> Tools Terri uses to help people connect with and understand her research>> Ways design and design research are changing as a result of the current health crisis>> The importance of revisiting and refreshing design research as conditions evolve and change Our Guest Terri is a design researcher and systems thinker fascinated by the complexity of the world of work. At Asana, a leading work management platform for teams, she heads up research focused on helping teams adopt better work practices. Her background in group and system dynamics, collaboration, and interaction design enables her to apply theory for impact in the real world. Terri holds an MSc in Human-Computer Interaction and has worked with organizations across e-commerce, culture and tourism, transportation services, agriculture, and more. Show Highlights [01:07] Terri talks about how she got into design research as a career.[02:57] A high-level look at the work Terri does at Asana.[04:40] How Terri structures her research when she’s studying team dynamics.[05:20] Secondary research sources that are part of Terri’s work.[06:01] Understanding a team’s dynamics is the key to improving how a team can work together better.[07:10] Ways Terri and her team ensure the outputs of their research are understood and used effectively by stakeholders.[08:05] Question mapping as a way to find the key questions and concerns the stakeholders have about the problem space.[10:09] Terri talks more about how design research gets applied in real contexts.[10:15] How Terri uses the discovery debrief to provide a team with tools for thinking and action as they move forward in the problem space.[10:43] Helping the team narrow the scope and bring the problem space into focus.[12:27] The benefits of role-blending in work environments when it comes to working as a team in the design problem space.[12:56] How Terri works through situations where she meets resistance to her findings and insights.[13:09] Using the opportunity tree tool to ensure the team’s work is actually going to address the identified problem.[14:48] Methods and tools Terri uses to help teams understand and connect with the research.[15:25] The value in revisiting earlier research on a regular basis to spot trends and long-term insights.[16:35] Research is not a static, permanent object; it is dynamic, always needing refreshing in response to change.[18:16] How Terri’s research team has been impacted during the COVID-19 health crisis.[20:00] The virtual tools and frameworks Terri’s using in her work now.[20:56] The opportunities and insights occurring in design research as a result of the health crisis.[23:52] Terri talks about wanting easier ways to help people get past their biases to allow them to go deeper into their own motivations and behaviors.[26:01] Resources Terri recommends for those interested in design research and design thinking.[29:29] How to find out more about Terri and her work. Links Terri on Twitter Terri on LinkedIn Terri on Medium Asana Getting Emotional: Our first steps with affective interaction Book Recommendations The Social Life of Information, by John Seely Brown, Paul Duguid, and David WeinbergerThe Service Innovation Handbook: Action-oriented Creative Thinking Toolkit for Service Organizations, by Lucy KimbellThinking in Systems: A Primer, by Donella H. Meadows and Diana Wright The Power Paradox: How We Gain and Lose Influence, by Dacher Keltner Collaborating with the Enemy: How to Work with People You Don’t Agree with or Like or Trust, by Adam Kahane Turning People into Teams: Rituals and Routines That Redesign How We Work, by Mary and David Sherwin Other Design Thinking 101 Episodes You Might Like Problem Spaces, Understanding How People Think, and Practical Empathy with Indi Young — DT101 E6 Design Thinking + Learning Science with Adam Royalty — DT101 E18 Designing Your Team + Teams in Design Education + Coaching Design Teams with Mary Sherwin and David Sherwin — DT101 E49 ________________ Thank you for listening to the show and looking at the show notes. Send your questions, suggestions, and guest ideas to Dawan and the Fluid Hive team. Cheers ~ Dawan Free Download — Design Driven Innovation: Avoid Innovation Traps with These 9 Steps Innovation Smart Start Webinar — Take your innovation projects from frantic to focused!

29 Sep 202031min

Steve Wendel is the author of Designing for Behavior Change, Founder of the Action Design Network, and head of Behavioral Science at Morningstar. We talk about behavioral problem solving, his new book, ethics and behavior design, and his toolkit for anyone who wants to apply behavioral science now. Show Host: Dawan Stanford Show Summary Stephen began working with behavioral science during his years at HelloWallet. He was seeking to create products that were more attuned to the mindset of, and challenges experienced by, its customers. Stephen believes that behavioral science needs to be used not just to better understand our limitations and challenges, but also to help us discover and build the tools and solutions we need to overcome those limitations. One of Stephen’s goals has been to simplify aspects of behavioral science so that more people can use it in their work. His new book, Designing for Behavior Change, and companion workbook offers readers tools and processes that are accessible, practical, and easy to use. Stephen also offers his thoughts and advice on how behavioral science can help us rethink how we live, work, and succeed in the current COVID-19 health crisis environment, and how this time is one of tremendous opportunity when it comes to forming new life habits, not just on an individual scale, but on a societal one as well. Listen in to learn more about: >> How behavioral science is used in the creation of products and services>> Ethical questions and challenges that arise in the behavioral science and behavior design fields>> The synergy between behavioral science and design>> The new edition of Stephen’s book, Designing for Behavior Change>> Stephen’s new tool, the Decide Framework>> Action versus outcome and defining the problem space Our Guest Dr. Wendel is a behavioral scientist who studies financial behavior and how digital products can help individuals manage their money more effectively. He serves as Head of Behavioral Science at Morningstar, where he leads a team of behavioral scientists and practitioners to conduct original research on saving and investment behavior. Stephen has authored three books on applied behavioral science (Designing for Behavior Change, Improving Employee Benefits, and Spiritual Design) and he founded the non-profit Action Design Network: educating the public on how to apply behavioral research to product development with monthly events in fifteen cities. He has two wonderful kids, who don’t care about behavioral science at all. Show Highlights [02:27] Stephen’s introduction to behavioral science and behavior design.[03:35] How Stephen helps others understand behavioral design and how to apply it.[04:42] Stephen’s book is a synthesis of what’s being done and the tools being used across the behavioral science and design communities.[05:47] Stephen discusses his writing process for Designing for Behavior Change.[06:17] A new section of the book offers real-world examples of behavioral science teams and work.[06:50] The book offers a guide for those wanting to enter the field.[06:56] Stephen talks about expanding the book’s ethics section.[07:49] Stephen built the Decide Framework for the book, synthesizing best practices from behavioral science teams around the world.[08:36] The way behavioral science ethics have evolved, and how Stephen approaches the ethical challenges inherent in the work.[09:56] A few real-world examples of abuses of behavioral science and behavior design.[10:50] Behavioral science can be manipulative.[12:27] Using behavioral science to better ourselves and to set the ethical tone in our work.[14:01] Stephen discusses purposefully writing about the ethical challenges in order to give them more visibility in the behavioral science field.[15:16] How Milton Glaser’s Road to Hell is applicable to behavioral science.[16:40] More about the Decide Framework and how to use it.[20:13] The importance of clearly defining the problem before beginning to look for solutions.[21:20] The difference between focusing on the action versus the outcome.[22:41] The need to explore all of the potential implications and consequences of what it is you want to accomplish.[24:55] How to use the companion workbook/toolkit for Designing for Behavior Change.[27:01] Stephen’s advice to higher education educators wanting to use this toolkit in the current health crisis.[30:02] Stephen talks about how the Decide Framework can help those who work in the fields of healthcare and public health.[32:15] Where to find out more about Stephen’s work.[33:33] Resources Stephen recommends for those wanting to learn more about behavioral science.[35:29] How thoughtful design and behavioral science complement one another. Links Behavioral Technology – get your copy of the workbook (it’s free!)Steve on Twitter Steven on LinkedIn Designing for Behavior Change: Applying Psychology and Behavioral Economics, by Stephen WendelAction Design Network Think Better with Steve Wendel Turning Intention to Action Milton Glaser Milton Glaser’s Road to Hell in 12 Steps Behavioral Economics Behavioral Design Hub Book Recommendations  Thinking, Fast and Slow, by Daniel Kahneman Good Habits, Bad Habits: The Science of Making Positive Changes That Stick, by Wendy Wood More Than Good Intentions: Improving the Ways the World's Poor Borrow, Save, Farm, Learn, and Stay Healthy, by Dean Karlan and Jacob Appel The Last Mile: Creating Social and Economic Value from Behavioral Insights, by Dilip Soman Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences by Stephen P. Anderson Other Design Thinking 101 Episodes You Might Like Design for Good + Gut Checks + Seeing Power with George Aye — DT101 E50 Behavioral Design X Service Design with Anne van Lieren — DT101 E40 Behavioral Science + Behavior Change Design + Social Impact with Dustin DiTommaso — DT101 E28 ________________ Thank you for listening to the show and looking at the show notes. Send your questions, suggestions, and guest ideas to Dawan and the Fluid Hive team. Cheers ~ Dawan Free Download — Design Driven Innovation: Avoid Innovation Traps with These 9 Steps Innovation Smart Start Webinar — Take your innovation projects from frantic to focused!

15 Sep 202037min

Amy Heymans is Mad*Pow’s Chief Experience Officer and one its foundersof. We talk about how the practice of design is evolving, the emerging role of behavior design, purpose-driven design, and making sure the problems designers are asked to solve connect to business outcomes. Show Host: Dawan Stanford Show Summary A love of art led Amy into a career as a designer. She started in web design during the dot-com bubble where she became passionate about user research, usability, and user experience. After the bubble burst, she began to freelance, working in partnership with a former colleague. One project led to another, and the two continued to work together until, eventually, they founded Mad*Pow, fueled by Amy’s vision of design being used to improve the human condition. Their passion for creating positive change transformed them into healthcare innovation pioneers. Since its inception, Mad*Pow has been at the forefront of helping businesses across multiple industries create human-centered and purpose-driven solutions using design thinking, strategic design, and behavioral change design. Amy offers listeners her insight into the way design is currently evolving, what the future of design will look like, and how behavior change design is an integral part of that evolution. Listen in to learn more about: >> The evolution of design thinking and purpose-driven design>> Innovation in healthcare>> How designers are shaping business model design>> The business environment necessary for long-term innovation success>> Behavior change design — what it is, and how it’s changing design Our Guest Amy believes that design can help improve the human condition. It was with that mission and vision that she founded Mad*Pow in 2000. Amy plays an essential role in Mad*Pow’s visualization of a changed healthcare system in the United States. Her work with companies like Aetna, CVS, McKesson, and Fidelity has helped them improve the experiences their patients and customers have with them, leverage design to drive change, and facilitate human-centric innovation. As the chief instigator behind Mad*Pow’sHealthcare Experience Design Conference—now in its fifth year and expanded and rebranded as HxRefactored—Amy has successfully connected and networked disparate parts of a challenging and siloed system. As a speaker, Amy shares her vision and methodology at influential events such as Design Management Institute, UXPA, IA Summit, Partners Center for Connected Health Symposium, Stanford MedicineX, Health 2.0, and HIMSS. With her partners Will Powley and Bradley Honeyman, Amy’s grown Mad*Pow’s presence, client base, and revenue, leading to Mad*Pow’s 2009 recognition as one of Inc. 500’s fastest growing privately held companies. Mass High Tech, which named her one of its 2009 Women to Watch, has recognized Amy’s passion, energy, and commitment, and she’s been acknowledged as one of Boston’s “40 Under 40” by the Boston Business Journal for 2014. She supports the vision and mission of An Orphan’s Dream, a nonprofit organization offering an oasis for AIDS-orphaned children in Gachoka, Kenya. Show Highlights [02:02] Amy’s love of art led her to a career in design.[03:19] Freelancing and co-founding Mad*Pow.[04:30] How design work has changed and evolved over the years.[04:55] Big brands can be thanked for putting design front and center.[06:04] Behavior change design is becoming more prominent in design now.[06:30] Purpose-driven design: finding the balance between what a business wants to achieve and what their customers or clients want to achieve.[07:16] The ways Amy approaches the topic of purpose-driven design with potential clients.[08:12] Banks are now recognizing the need for purpose-driven design in their industry.[09:53] The pre-pandemic state of health systems and behavioral design.[10:24] Health systems had begun moving towards value-based care.[11:40] There is no “silver bullet” tech innovation that will fix our healthcare systems.[12:55] Amy talks about the gaps between the wants and goals of health insurance companies, healthcare systems, and their patients.[13:20] Amy sees collaboration between groups of companies as the next frontier in healthcare innovation.[14:32] Focus of design has shifted to working directly with a business to tailor solutions.[15:13] How design is helping to innovate business models and strategies.[15:49] Business design is a blend of design thinking and business strategy.[17:24] The environment that’s needed in an organization for a project to succeed and thrive long-term.[19:48] Amy’s advice to business leaders considering working with a design firm.[20:10] The importance of understanding the problem space before jumping to a solution.[21:53] Why Amy believes the future of design is behavior change design.[23:23] How behavioral science and behavioral design is changing the field of design.[24:20] Designing today means using both creative right-brain and analytical left-brain.[26:56] The state of healthcare design during today’s COVID-19 crisis.[27:50] How digital health and home healthcare are evolving.[29:00] COVID-19 has shone a light on healthcare inequity and the social determinants of health.[30:26] Amy talks about her interest in the ethos-logos-pathos concept.[31:03] Amy recommends designers study philosophy, communication and speech-writing.[33:17] Information about Mad*Pow’s two conferences. Links Amy on MadPow Amy on LinkedIn Amy on Twitter Amy’s page on MassArt Transforming our Empathy into A Future of Connectedness Designing an Eco-system of Care, from Stanford MedicineX 2013 Our Calling: Improve Health, from HXRefactored 2015 Design for Change: Empathy as our Guide The Case for Purpose-Driven Design TEDx Talk by Amy Design for Change: Empathy and Purpose, HXR 2016 Purpose Driven Design Can Change The World Designing for Systemic Change Fireside Chat Design Museum interview with Amy Edison Profile of Amy (video) The Three Pillars of Persuasion: Ethos, Logos, Pathos Book Recommendation Conscious Capitalism: Liberating the Heroic Spirit of Business, by John Mackey and Rajendra Sisodia Other Design Thinking 101 Episodes You Might Like Designing for Healthcare vs Sick Care + The Emergency Design Collective — DT101 E52 Designing Health Systems + Creating Effective Design Workshops with Sean Molloy — DT101 E44 Nursing + Service Design + Healthcare Innovation with Brittany Merkle — DT101 E38 ________________ Thank you for listening to the show and looking at the show notes. Send your questions, suggestions, and guest ideas to Dawan and the Fluid Hive team. Cheers ~ Dawan Free Download — Design Driven Innovation: Avoid Innovation Traps with These 9 Steps Innovation Smart Start Webinar — Take your innovation projects from frantic to focused!

1 Sep 202034min

Nick Dawson is the co-organizer of the Emergency Design Collective. In today’s episode, we talk about healthcare innovation labs, how to think about opportunities in healthcare, healthcare versus sick care, and launching the EDC to support the COVID-19 response. Show Host: Dawan Stanford Show Summary Nick Dawson grew up with a father who worked in healthcare and hospitals. As he entered college, he was convinced that he absolutely didn’t want to work in the same field. But the technology used in the local hospital intrigued and interested him enough to accept an internship in the IT department there. While immersed in how hospitals work, Nick discovered his interest in complex systems and their challenges. His internship turned into a lifelong career that led him into design and innovation for healthcare. While working as a healthcare performance improvement consultant for a large healthcare conglomerate, Nick needed to travel frequently by air. During his business travel, he witnessed a failing airline’s poor treatment of its employees; this was the nascence of his interest in the idea of re-designing healthcare’s patient and staff experiences. He realized that experience is something people and organizations must always create with intention and thought, and something that must be centered on those who are living and working in the experience. Experience design, healthcare and the ability to wrestle with complexity drives his work. Examples include designing the Johns Hopkins Sibley Innovation Hub, and his recent co-founding of the Emergency Design Collective, which focuses on re-thinking how we approach healthcare, helping businesses and organizations design their work spaces to support the health and wellbeing of their employees, and on creating a “public health design” core curriculum. Listen in to learn more about: >> The challenges of designing for innovation in hospital environments>> Designing the Johns Hopkins Sibley Innovation Hub>> The unique collaborative aspects of clinical hospital teams>> Creating a flexible work environment and power dynamic in teams>> The “product” of healthcare>> How everything in our life is connected to, and has an influence on, our health>> The social determinants of health>> The Emergency Design Collective and its work>> Ways to rethink how we work and function in order to design for good health Our Guest Nick Dawson has been at the forefront of bringing design innovation to healthcare. He started and led the design innovation program at Johns Hopkins before joining Kaiser Permanente to lead innovation nationally. Nick chaired the Medicine X program in the Stanford school of Medicine until 2019 and worked with the Obama White House to bring patient-centered design to policy making and healthcare priorities. In April 2020, Nick left KP to co-found the Emergency Design Collective — a group of doctors, designers and public health experts using design to respond to urgent public health crises. Show Highlights [03:00] Nick’s start in healthcare and design.[04:19] Nick discovers his interest in complex systems problems.[04:28] How a hospital is like a miniature city.[05:23] Nick’s witnessing of an airline’s financial failure leads to a revelation about experience.[09:00] Learning from and listening to patients about what they need and want from their healthcare.[10:57] Why it can be challenging to innovate in healthcare.[11:29] Why healthcare is a risk-averse industry.[12:05] Nick’s focus on re-centering the work from the hospital to the communities, patients, and staff it serves.[12:51] Advice for overcoming people’s resistance to change.[13:31] The dilemma of how to help people embrace change and innovation instead of resisting it.[15:00] How hospital staff reacted to the launching of the Johns Hopkins Sibley Innovation Hub.[17:15] Nick talks about building the Sibley Innovation Hub team and working to create a welcoming space.[18:27] The unique characteristics of teams and teamwork in the clinical hospital environment versus the management side of healthcare.[19:39] How Nick disseminated power among his team members.[21:59] Nick’s thoughts on the “product” of healthcare.[22:50] The concept of a social needs emergency room existing upstream of clinical emergency rooms.[23:05] The interconnectedness of every part of our life with our health.[23:20] The social determinants of health.[24:18] What it means to design “upstream” of healthcare.[27:23] Some opportunities for people who want to act and serve not just in response to the current COVID-19 crisis, but also in the future as systems begin to change.[28:07] The Emergency Design Collective and the “new normal.”[28:27] Nick’s thought on education and how it might change.[29:15] What might happen if every corporation started to think of itself as an H corp and prioritizing health?[29:30] How the current global pandemic is potentially re-shaping the way we think about health.[31:15] Ways the EDC supports purposeful business and space design with a focus on good health and wellbeing.[33:40] Resources Nick recommends on design, innovation, and healthcare. Links Nick on LinkedIn Nick on Twitter Emergency Design Collective Nick's Website Innovation as a requirement for success in healthcare An Everyone Included Design Story TEDMED Interview with Nick from 2014 Ward Infinity Book Recommendations The Experience Economy, by B. Joseph Pine and James H. Gilmore The Cluetrain Manifesto, by Rick Levine, Christopher Locke, Doc Searls, David Weinberger, and Jake McKee Org Design for Design Orgs, by Peter Merholz and Kristin Skinner 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization, by Vijay Kumar Other Design Thinking 101 Episodes You Might Like Adding System Awareness to System Design to Your Innovation Stack with Julie Guinn — DT101 E43 Designing Health Systems + Creating Effective Design Workshops with Sean Molloy — DT101 E44 A Designer’s Journey into Designing for Health and Healthcare with Lorna Ross — DT101 E45 ________________ Thank you for listening to the show and looking at the show notes. Send your questions, suggestions, and guest ideas to Dawan and the Fluid Hive team. Cheers ~ Dawan Free Download — Design Driven Innovation: Avoid Innovation Traps with These 9 Steps Innovation Smart Start Webinar — Take your innovation projects from frantic to focused!

18 Aug 202037min

Today’s guest is Holly O'Driscoll, the founder and CEO of Ampersand Innovation, a boutique consultancy focusing on bringing more human-centered design, innovation, strategy, and leadership development to the world. During the conversation, you'll learn about intersections between innovation and leadership, designing and facilitating innovation teams, and insights into shaping organizational innovation. Host:  Dawan Stanford. Show Summary Holly believes her journey into design began when she was kicked out of kindergarten after only two weeks (only to be promoted to first grade) for her precocious behavior. Later, in middle school, she started her own business, renting out pens and pencils to her fellow classmates. She’s continued pushing boundaries, asking difficult questions, and challenging assumptions. Her undergraduate degree was in Chemistry, with her future plans aimed at going to medical school, but a chance interview with Proctor & Gamble on her college campus changed her career trajectory. She ended up getting an MBA and working at P&G for 22 years, traveling all around the world servicing plants, before moving into the corporate design organization in the company, which was still in its early stages. Holly’s introduction to design thinking would also come during her time at P&G, when she returned to work after maternity leave – and it changed her life. After that first training, Holly entered a rigorous design thinking training program co-developed by Stanford d.school. She would eventually take over P&G’s North American design thinking role, and two years later, she became the head of the company’s Global design thinking. In 2018, Holly left P&G to start her own consultancy after numerous requests from business colleagues asking her to come and do the same team training and work she was doing for P&G. Now, she’s in the process of finding ways to transition her work into the virtual space while still maintaining the same thoughtful, meaningful experience that comes from an in-person event. Listen in to learn more about: >> The intersection between innovation and leadership>> How our “on demand” culture can create challenges when it comes to time expectations and design thinking>> Our society’s obsession with perfection and getting things right>> The two things Holly believes prevents innovation teams from achieving their goals>> How learning design thinking is like learning a new language>> The importance of the right mindset in an organization wanting to use design thinking>> The HIPPO concept>> What Holly considers when building teams>> The facilitation exercise Holly uses to build rapport and connection in a team>> When an organization really needs someone outside the org to facilitate a team  Our Guest Holly O’Driscoll is an industry expert in the field of Design Thinking and human centered innovation. Throughout her 20+ year career, Holly has built a reputation as a master human centered innovation strategist, trainer and facilitator having led programs in more than 20 countries. She is the former Global Design Thinking Leader at Procter & Gamble, where she led more than 250 workshops, often at the request of C-suite executives. She is the founder and CEO of Ampersand Innovation, LLC; a Design Thinking and human centered innovation strategy consultancy. Show Highlights [02:20] Holly’s very early start into pushing boundaries and challenging assumptions.[05:05] The chance interview with Proctor & Gamble during college that changed Holly’s career plans.[07:43] Her introduction to design thinking.[09:00] Holly’s transition from P&G to starting her own consultancy and teaching at Rutgers.[11:50] The early challenges Holly faced while facilitating design thinking[13:00] Holly talks about some of today’s challenges for design thinking because of the “on demand” business culture.[14:50] Making design thinking part of a business’s everyday mindset.[17:37] Holly’s advice for building and leading a strong team.[19:04] The two things that can keep an innovation team from being able to solve tough problems.[20:50] How learning design thinking is a little like learning a language.[21:55] The importance of leaders providing opportunities, support, and space for people to practice their design thinking skills.[25:46] Holly talks about how mindset is a key to successful, sustainable design thinking in an organization.[28:00] Choosing curiosity and the sense of being on a learning journey over being right.[30:18] The HIPPO concept and how it can affect a team.[31:09] Key leadership qualities needed to create a safe space for innovators.[31:31] The correlation between inter-team relationships, social capital, and a team’s success.[32:49] The importance of thinking about mindset and social capital when building a team.[33:01] The things Holly considers when assembling a team.[34:00] Holly’s facilitation exercise at the first meeting of any team that helps teams build personal connections and relationships.[37:03] The signs and signals of a team that has started to come together.[40:02] Books and resources Holly recommends. Links Holly on Twitter Holly on LinkedIn Holly on Design Thinking Ireland Holly on Rutgers University’s Center for Innovation Education Interview with Holly on Irish Tech News Podcast Interview with Holly on TechCentral.ie Book Recommendations  Why Design Thinking is Good Business Thinking, by Holly O’Driscoll The Future of Making, by Tom Wujec, editor Design Thinking at Work: How Innovative Organizations are Embracing Design, by David Dunne Innovation by Design: How Any Organization Can Leverage Design Thinking to Produce Change, Drive New Ideas, and Deliver Meaningful Solutions, by Thomas Lockwood and Edgar Papke Mindset: The New Psychology of Success, by Carol S. Dweck Decisive: How to Make Better Choices in Life and Work, by Chip Heath and Dan Heath The Power of Moments: Why Certain Experiences Have Extraordinary Impact, by Chip Heath and Dan Heath Beyond Measure: The Big Impact of Small Changes, by Margaret Heffernan Originals: How Non-Conformists Move The World, by Adam Grant The End of Average: Unlocking Our Potential by Embracing What Makes Us Different, by Todd RoseTED Speaker Margaret Heffernan Other Design Thinking 101 Episodes You Might Like Leading a Design Thinking Consultancy, Betting Small to Win Big, and Driving Business Growth with Design Thinking with Natalie Foley — DT101 E5 From Branding to Design + Teaching Design Teams + Leading Summer of Design with Karen Hold — DT101E13 Building Design Capacity + Measuring Design Value + Designing Studios with Doug Powell — DT101 E16 ________________ Thank you for listening to the show and looking at the show notes. Send your questions, suggestions, and guest ideas to Dawan and the Fluid Hive team. Cheers ~ Dawan Free Download — Design Driven Innovation: Avoid Innovation Traps with These 9 Steps Innovation Smart Start Webinar — Take your innovation projects from frantic to focused!

4 Aug 202048min

Today’s guest is George Aye, the co-founder of Greater Good Studio and an Adjunct Full Professor at The School of the Art Institute of Chicago. We talk about creating a design studio driven by social impact, how to make facing the hard, ethical questions part of how a team functions, and what it means to design and lead with a deep awareness of power and its absence. Dawan Stanford, is your podcast host. Show Summary George’s path to design began in England, where he studied mechanical engineering at university before being fortunate enough to be given the opportunity to work with IDEO in their Chicago office. It meant packing up and moving overseas. For George, his time with IDEO was pivotal, both to his understanding of what design was, but also for what it felt like to work as part of a world-class team. During his time at IDEO, George was already noticing questions about the work, why we do it, and why certain projects — those with a clear social mission — engendered very different feelings in him than those without that mission. He wondered how he might focus this work on the social mission projects. Seven years on, he would leave IDEO to work at the Chicago Transit Authority, where he designed a bus and researched bus ridership. When the political environment shifted and he was let go from the CTA, George started teaching at the Art Institute of Chicago. It was here that his idea for a design studio focused solely on the social sector began to take shape. Since co-founding Greater Good Studio, George has continued to ask the hard questions, and encourages his team and his students to do the same. George talks about why these questions are important, the dynamics of power and how it can offer insight into people’s motivations and behaviors, and how to incorporate these discussions into the daily functioning of your design team.  Listen in to learn: >> Some of the ethical questions George and his team tackle when approaching a potential project with a client>> Why it’s a good thing to always be asking “What are we doing, and why?”>> How questioning assumptions is essential for good decision-making>> The importance of creating a “psychologically safe” workplace>> George’s thoughts about power and understanding how it shapes behavior and outcomes>> Ways to bring learned expertise and lived experience together in teaching design>> Why the idea of “saving people” is problematic Our Guest George co-founded Greater Good Studio with the belief that design can help advance equity. Previously, he spent seven years at global innovation firm IDEO before being hired as the first human-centered designer at the Chicago Transit Authority. Since founding Greater Good, he has worked across complex social issues such as criminal justice, civic engagement, public education, public health and youth development. He speaks frequently across the US and internationally. George holds the position of Adjunct Full Professor at The School of the Art Institute of Chicago. Show Highlights [02:16] George talks about how he got into design via engineering.[02:54] His move from London to Chicago to work at IDEO.[03:38] George discovers a preference for projects with a clear social mission and impact.[04:50] Leaving IDEO to work for the Chicago Transit Authority.[05:13] George realizes he wanted to work at a place with a clearly stated public mission, something larger than himself.[05:52] How George got into teaching.[06:13] The ideas that drove the founding of Greater Good Studio.[07:37] Greater Good’s commitment to designing for the social sector.[07:55] George talks about Greater Good’s project vetting process and determining whether they have the right to do a project or not.[10:08] George recounts a time he and his team wrestled with whether they had a right to take on a project, and the process the team goes through during those discussions.[11:35] The ways the team interrogates a project, and how they share power.[13:14] The ethical questions George had around a project for automated vehicles.[14:27] Rigorous questioning as a normal part of Greater Good’s process.[16:37] How George handles onboarding someone new to the team and Greater Good.[18:57] Breaking through ingrained assumptions and making constant efforts to create a workplace of psychological safety.[20:20] The idea of “hosting” with regards to a team member’s career.[21:40] The impact of endings, and how they can color your entire experience.[24:44] George talks about power and powerlessness, and continuing to learn what they mean to him and how they affect the work.[26:16] Using power as a lens through which to view the world, to better understand how people operate.[27:46] The desire to understand behavior is a core component of the work Greater Good does.[28:04] Power as a framework to understand motivations and diagnose behaviors.[28:47] George gives an example from his time at CTA of viewing a situation through a power lens.[32:25] The devaluation of lived experience when compared to learned expertise.[35:30] How George is changing the way he teaches and works with students.[38:04] Teaching students the problems associated with the idea surrounding “saving” people.[38:46] Ways in which George guides students in choosing their design projects.[40:00] Examples of the interesting projects George’s students have done.[41:50] Some of the difficulties surrounding charity, altruism, and lasting social change.[45:47] The dangers of neocolonialism in design.[47:37] Books and resources George recommends.[51:07] Where to find out more about George and Greater Good Studio. Links George on Twitter George on LinkedIn George at SAIC Greater Good Studio Greater Good Studio on Medium The Gut Check, by Sara Cantor Aye The Reductive Seduction of Other People’s Problems by Courtney Martin The Perils of Using Technology to Solve Other People's Problems by Ethan Zuckerman Articles by George: Why designers write on the walls (and why you should, too) Design Education’s Big Gap: Understanding the Role of Power It’s Time to Define What “Good” Means in Our Industry Book Recommendations White Fragility by Robin DiAngelo Dare to Lead by Brené Brown Other Design Thinking 101 Episodes You Might Like Leading a Design Thinking Consultancy, Betting Small to Win Big, and Driving Business Growth with Design Thinking with Natalie Foley — DT101 E5 Design for America: Students + Design Thinking + Community Impact, Part 1 — DT101 E36 Design for America: Founding + Present + Future, Part 2 — DT101 E37 ________________ Thank you for listening to the show and looking at the show notes. Send your questions, suggestions, and guest ideas to Dawan and the Fluid Hive team. Cheers ~ Dawan Free Download — Design Driven Innovation: Avoid Innovation Traps with These 9 Steps Innovation Smart Start Webinar — Take your innovation projects from frantic to focused!

21 Jul 202054min