Partitioning: Why its important to end on a high note
In this episode, Maria talks about the concept of partitioning and why it’s important to leave every client meeting on a high note. ● Clients want something to be checked off after a meeting ● There a...
16 Jun 202216min
When do you need a Press Release
A press release is an official statement delivered to members of the news media for the purpose of providing information, an official statement, or making an announcement. In this episode, Mirjam exp...
9 Jun 202219min
You Have to Give to Get The Power of Reciprocity
In this episode, Maria walks us through the behavioral economics concepts of reciprocity. You have to give something first before you can get or ask for anything.Two prime examples from the world of m...
2 Jun 202213min
Loss Aversion: Why Do Renderings Work
In this episode, Maria walks us through the two behavioral economics concepts that perfectly explain the reason why renderings work. Loss aversion & perceived ownership - make your client see, feel an...
26 Mai 202217min
Social Proof: The Ultimate Way to Build Know, Like, and Trust
Surpass doubt and get the street credibility you deserve. It is a superpower to get clients to call you and sign a contract. In this episode, we explore the concept of social proof and share some tip...
19 Mai 202211min
How designers can make brand partnerships work for them
This episode focuses on an aspect of brand partnerships that is widely underreported. Mirjam talks to our guest Shanin Polce, a marketing strategist who runs the marketing for PPG/Speakman, about the ...
12 Mai 202231min
Behavioral Economics: Why we turn down the radio when we're lost
This is the first episode of a series where co-host Maria Martin introduces us to the concept of behavioral economics and explains how the principles apply to the work and business of interior design....
5 Mai 20229min
Driving more traffic to your website through SEO
Our own digital marketing Expert Jason explains how you can use SEO to drive traffic to your website. SEO needs to be continuous to stay relevantIt’s “digital ditch digging”!Start with an up-to-date w...
28 Apr 202216min
