Dive Club 🤿

Imagine joining an early stage startup as the first senior designer and within a few years, it becomes the fastest growing company ever.Well… that's the story of Diego Zaks who is now the VP of design...

4 Des 202450min

Imagine you’re asked to lead the design of a new project. It’s complex, open-ended, and full of interconnected problems…How do you attack that ambiguity and get momentum quickly?This episode is an att...

2 Des 202410min

2024 was the year the Perplexity brand took over the design community. And a big reason why is because of Phi Hoang.So this week’s episode is a deep dive into brand experience design and creativity wi...

27 Nov 202447min

It doesn’t matter how good your designs are if they never get built. So this episode breaks down specific tactics you can use to become a better storyteller and get people excited to build your ideas....

25 Nov 202412min

A little over a year ago, Joey Banks and I were DM’ing each other in Slack about leaving our W-2 jobs and going independent.So this week’s episode is a reflection on his journey working for himself an...

20 Nov 202452min

The pendulum has swung too far with design systems. Somehow they’ve become synonymous with scale. But I believe they’re the perfect first step for startups. So this episode looks at stories from Perpl...

18 Nov 20248min

After writing a viral article called “The Missing Tool” I was fortunate to meet Gab and Nim who are the co-founders of a startup called Dessn.Dessn is a new way to ship design changes without having t...

13 Nov 202448min

Over the last few months, I’ve interviewed the people designing cutting edge AI products like Perplexity, Claude, Dot, Humane, Visual Electric, and more…During that time I’ve created a running list of...

11 Nov 202413min