eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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Episoder(634)

How to Create the Perfect Google Ads Account Structure with Shri Kanase

How to Create the Perfect Google Ads Account Structure with Shri Kanase

Shri Kanase is the founder of Yoru Marketing, where he and his team run Google Ads and YouTube Ads for some of the biggest eCommerce brands in the world, and have helped 100s of brands scale. In fact…...

4 Nov 202435min

Recycling Passion: How Detrash is Disrupting the Watch Industry with Guy Blaskey

Recycling Passion: How Detrash is Disrupting the Watch Industry with Guy Blaskey

Guy Blaskey is the founder at Detrash watches, where he’s on a mission to both create the most efficient eCommerce company possible AND be a force for good by creating sustainable products and support...

28 Okt 202431min

Scaling Smarter: How GiftsOnline4U is Transforming the Gift Business with Asgar Dungarwalla

Scaling Smarter: How GiftsOnline4U is Transforming the Gift Business with Asgar Dungarwalla

Scaling Smarter: How GiftsOnline4U is Transforming the Gift Business with Asgar Dungarwalla Asgar Dungarwalla is the Founder of GiftsOnline4U, the award winning personalised gift retailer. They sell ...

21 Okt 202433min

How Naturisimo is Driving 7-Figure Success in the Clean Beauty Space with Judith Harvey

How Naturisimo is Driving 7-Figure Success in the Clean Beauty Space with Judith Harvey

Judith Harvey is the eCommerce lead at Naturisimo, the home of ethical beauty. Founded in 2008 they now sell via their Shopify store with 7-figure sales. Hit PLAY to hear: Naturisimo’s personalizatio...

14 Okt 202430min

The Human Experience: How to Create Personal Connections in eCommerce with author John Sills

The Human Experience: How to Create Personal Connections in eCommerce with author John Sills

John Sills is the Author of the ‘leadership book of the year 2023, “The Human Experience: How to make life better for your customers and create a more successful organization”, AND managing partner at...

7 Okt 202433min

Increasing Philip Kingsley’s Profits with Strategic Promotions with Lauren Duncan

Increasing Philip Kingsley’s Profits with Strategic Promotions with Lauren Duncan

Lauren Duncan is the Head of eCommerce at Philip Kingsley, creators and sellers of Trichological Hair and Scalp products. Founded in the 1950s, Philip Kingsley now sell via their Magento eCommerce sto...

30 Sep 202434min

Growth Masterclass with ex-Who Gives a Crap Head of Growth Jenna Tanenbaum

Growth Masterclass with ex-Who Gives a Crap Head of Growth Jenna Tanenbaum

Jenna Tanenbaum was Head of Growth at DTC toilet paper success story Who Gives a Crap for nearly 4 years. And she now runs performance creative and UGC marketing agency Ostrich. Hit PLAY to hear: How...

23 Sep 202432min

How Perkies is Empowering Women and Driving Sales with Rosie Mangiarotti

How Perkies is Empowering Women and Driving Sales with Rosie Mangiarotti

Rosie Mangiarotti is the founder & CEO at Perkies, creators of innovative undergarments. Founded in 2019, Perkies sells via their Shopify store, Amazon, and wholesale, and is now growing 100% year on ...

16 Sep 202430min

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