eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

Episoder(622)

The Human Experience: How to Create Personal Connections in eCommerce with author John Sills

The Human Experience: How to Create Personal Connections in eCommerce with author John Sills

John Sills is the Author of the ‘leadership book of the year 2023, “The Human Experience: How to make life better for your customers and create a more successful organization”, AND managing partner at...

7 Okt 202433min

Increasing Philip Kingsley’s Profits with Strategic Promotions with Lauren Duncan

Increasing Philip Kingsley’s Profits with Strategic Promotions with Lauren Duncan

Lauren Duncan is the Head of eCommerce at Philip Kingsley, creators and sellers of Trichological Hair and Scalp products. Founded in the 1950s, Philip Kingsley now sell via their Magento eCommerce sto...

30 Sep 202434min

Growth Masterclass with ex-Who Gives a Crap Head of Growth Jenna Tanenbaum

Growth Masterclass with ex-Who Gives a Crap Head of Growth Jenna Tanenbaum

Jenna Tanenbaum was Head of Growth at DTC toilet paper success story Who Gives a Crap for nearly 4 years. And she now runs performance creative and UGC marketing agency Ostrich. Hit PLAY to hear: How...

23 Sep 202432min

How Perkies is Empowering Women and Driving Sales with Rosie Mangiarotti

How Perkies is Empowering Women and Driving Sales with Rosie Mangiarotti

Rosie Mangiarotti is the founder & CEO at Perkies, creators of innovative undergarments. Founded in 2019, Perkies sells via their Shopify store, Amazon, and wholesale, and is now growing 100% year on ...

16 Sep 202430min

Achieve 20% YoY Growth with Loyalty Schemes and Email Marketing with Stone Arrow Jewellery

Achieve 20% YoY Growth with Loyalty Schemes and Email Marketing with Stone Arrow Jewellery

Nick Feint is the founder at Stone Arrow Jewellery. A multichannel jewellery retailer selling recycled glass jewellery from New Zealand. Founded over 25 years ago they now sell via their own physical ...

9 Sep 202432min

Masterclass: Wholesale Selling to the High Street with Wizz Selvey

Masterclass: Wholesale Selling to the High Street with Wizz Selvey

Wizz Selvey is a powerhouse with a constant stream of ideas and insight (that’s what her clients say!). Wizz helps brands navigate the retail space in the UK, helping them standout, build brand awaren...

2 Sep 202432min

Dubs: From a Lockdown Idea into a Booming, Award-Winning Brand with Stuart Davis

Dubs: From a Lockdown Idea into a Booming, Award-Winning Brand with Stuart Davis

Stuart Davis is the co-founder, CEO, and everything else!! at Dubs – a footwear brand on a mission to disrupt the kids’ shoe industry. They’re clearly having an impact as (at the time of recording) th...

26 Aug 202425min

From Zero to Seven Figures: FRAHM Jacket’s Pre-order Success Story with Nick Hussey

From Zero to Seven Figures: FRAHM Jacket’s Pre-order Success Story with Nick Hussey

Nick Hussey is the founder and managing director at FRAHM Jacket, a men’s clothing brand that exclusively sells by pre-order. Founded in 2018 they did £2.2million via their Shopify site in 2023. Hit P...

19 Aug 202437min

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