eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

Episoder(621)

Masterclass: Leveraging Community and Ambassadors for eCommerce Growth with Emily Hollender

Masterclass: Leveraging Community and Ambassadors for eCommerce Growth with Emily Hollender

Emily Hollender is a Fractional Marketing Director for Early-Stage Consumer Start-ups, especially those looking to build brand and community across both online and offline platforms. Current and past ...

22 Apr 202430min

gloveglu’s Winning Strategy in Mastering Wholesale, D2C, and Marketplaces for Goalkeeper Gear

gloveglu’s Winning Strategy in Mastering Wholesale, D2C, and Marketplaces for Goalkeeper Gear

Paul Sherratt is the founder and CEO of gloveglu, a global sports brand specialises in goalkeeper products and services. Founded in 2010, they now sell via their Shopify store, marketplaces, and whole...

15 Apr 202434min

7 Top Tips for Tech Stack Optimisation in 2024

7 Top Tips for Tech Stack Optimisation in 2024

Yup, we're doing another multi-guest mashup!This time we're asking SEVEN eCommerce Tech specialists for their answer to this question: "What is your top tip for Tech Stack Optimisation in 2024?" Tech...

8 Apr 202428min

How Circular Fashion Accessories Brand Flotsam Flo are growing sales with Creativity & Community

How Circular Fashion Accessories Brand Flotsam Flo are growing sales with Creativity & Community

Kate Doran is the founder of Flotsam Flo. An upcycled accessories brand founded in 2021 who create products from waste that cannot easily be recycled, or is impossible to recycle. Selling via the Shop...

1 Apr 202428min

How to use the B Corp Certification Journey to build a platform for Growth with Sarah Whale

How to use the B Corp Certification Journey to build a platform for Growth with Sarah Whale

Sarah Whale is a B Leader (that’s someone certified to help other businesses become B Corps) and founder of Profit Impact where she helps many businesses create a thriving future. She's joining us to ...

25 Mar 202428min

How Priory Direct is Changing B2B eCommerce with Sustainable Packaging

How Priory Direct is Changing B2B eCommerce with Sustainable Packaging

Josh Pitman is the Managing Director at Priory Direct, purveyors of Planet Friendly packaging, and certified B Corp. Founded in 2006, Priory Direct is the eCommerce side of the Priory Business Group. ...

18 Mar 202428min

Lucy from Bare Kind’s back! Talking B Corp Certification, Wholesale, and Profits

Lucy from Bare Kind’s back! Talking B Corp Certification, Wholesale, and Profits

Lucy Jeffrey is the Founder of Bare Kind – a seller of bamboo socks that save endangered animals. Bare Kind is based in the UK and sells globally mainly via Shopify and wholesale platform Faire. Found...

11 Mar 202435min

How Vivobarefoot Achieved Astronomical Growth and Scaled to 8 Figures

How Vivobarefoot Achieved Astronomical Growth and Scaled to 8 Figures

Paul Walker was until very recently Chief Commercial Officer at Vivobarefoot.Founded in 2012, Vivoebarefoot is at the forefront of “good retail”, a case study many others try to emulate, and a B Corp....

4 Mar 202427min

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