eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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Episoder(634)

Episode 500 is coming… want to get involved?

Episode 500 is coming… want to get involved?

A quick update from Chloe on what’s happening for episode 500, AND you can be involved.Get involved >> https://ecmp.info/500This podcast uses the following third-party services for analysis: Spotify A...

24 Mai 20244min

Scaling Fashion eCommerce: Insights from THG's Coggles Strategy with Natalia Chappell

Scaling Fashion eCommerce: Insights from THG's Coggles Strategy with Natalia Chappell

Natalia Chappell is a Digital Marketing consultant focused on scaling up eCommerce businesses. She’s recently finished a role as Head of eCommerce at THG. That’s The Hut Group, home of multiple eComme...

20 Mai 202431min

Growing a Plus-Size Fashion eCommerce Empire with Plus by Design’s Danielle Malconian

Growing a Plus-Size Fashion eCommerce Empire with Plus by Design’s Danielle Malconian

Danielle Malconian is the CEO at Vikki Vi and Plus by Design. She started Plus by Design as an online fashion store selling to the Plus size market in 2001 and took over plus size fashion brand Vikki ...

13 Mai 202426min

Fashion! CRM Marketing and Customer Retention with Ted Baker’s Nicky Lomax

Fashion! CRM Marketing and Customer Retention with Ted Baker’s Nicky Lomax

Nicky Lomax is a super star CRM leader–most recently spending 4 and a half months at global fashion retailer Ted Baker as Head of CRM to build and train the new team, fix the CRM tech stack and databa...

6 Mai 202429min

How TA DAAN Blends Content and Commerce for Artisanal Growth & Success

How TA DAAN Blends Content and Commerce for Artisanal Growth & Success

Costanza Tomba is a co-founder and CPO (Chief Product Officer) at TA-DAAN, a brand founded in 2020 as a destination for craftsmanship, creativity, and sustainability, selling contemporary craftsmanshi...

29 Apr 202427min

Masterclass: Leveraging Community and Ambassadors for eCommerce Growth with Emily Hollender

Masterclass: Leveraging Community and Ambassadors for eCommerce Growth with Emily Hollender

Emily Hollender is a Fractional Marketing Director for Early-Stage Consumer Start-ups, especially those looking to build brand and community across both online and offline platforms. Current and past ...

22 Apr 202430min

gloveglu’s Winning Strategy in Mastering Wholesale, D2C, and Marketplaces for Goalkeeper Gear

gloveglu’s Winning Strategy in Mastering Wholesale, D2C, and Marketplaces for Goalkeeper Gear

Paul Sherratt is the founder and CEO of gloveglu, a global sports brand specialises in goalkeeper products and services. Founded in 2010, they now sell via their Shopify store, marketplaces, and whole...

15 Apr 202434min

7 Top Tips for Tech Stack Optimisation in 2024

7 Top Tips for Tech Stack Optimisation in 2024

Yup, we're doing another multi-guest mashup!This time we're asking SEVEN eCommerce Tech specialists for their answer to this question: "What is your top tip for Tech Stack Optimisation in 2024?" Tech...

8 Apr 202428min

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