eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

Episoder(621)

Marketing Insights for Maximum eCommerce Growth with 8-figure Naturepedic’s Arin Schultz

Marketing Insights for Maximum eCommerce Growth with 8-figure Naturepedic’s Arin Schultz

Arin Schultz is VP of Sales and Marketing at natural mattress brand Naturepedic.Founded in 2003, Naturepedic sell via their Magento website, 22 stores, and via wholesale. Sales-wise they’re in the mid...

1 Jan 202431min

From Etsy Startup to 7-Figure Shopify Success with Michele Ferron, Once Upon a Tuesday

From Etsy Startup to 7-Figure Shopify Success with Michele Ferron, Once Upon a Tuesday

Michele Ferron is the founder of fully bootstrapped Once Upon A Tuesday–selling calendars and planners for design lovers.Founded in 2020, Once Upon A Tuesday now sells via their Shopify store, Etsy, a...

25 Des 202328min

How G2A Became the World's Largest Digital Entertainment Marketplace with Bartosz Skwarczek

How G2A Became the World's Largest Digital Entertainment Marketplace with Bartosz Skwarczek

Bartosz Skwarczek is the founder and CEO at G2A, the world’s largest marketplace for digital entertainment enabling the trading of games and other digital items.Founded in 2010, they now have over 25 ...

18 Des 202331min

It's time to embrace Pre-Orders with Daniel Parekh-Hill, Flare

It's time to embrace Pre-Orders with Daniel Parekh-Hill, Flare

Daniel Parekh-Hill is the Co-Founder & CEO of Flare, where they’re on a mission to create more profit and less waste for eCommerce businesses.In this episode, we discuss:The motivation behind FlareCur...

11 Des 202327min

How to grow a Shopify Yoga brand including Wholesale with Valka Yoga’s Danny Garg

How to grow a Shopify Yoga brand including Wholesale with Valka Yoga’s Danny Garg

Danny Garg is the CEO & founder of Valka Yoga. Founded in New Zealand in 2017, Valka Yoga now also sells to the US, UK, and Australia and is growing 30% year on year. They now sell via their Shopify s...

4 Des 202328min

The 4 Best Marketing Strategies in 2023 with the brilliant Ian Leslie, Industry West

The 4 Best Marketing Strategies in 2023 with the brilliant Ian Leslie, Industry West

Ian Leslie is the CMO at US homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year.He's back on the ...

27 Nov 202328min

Masterclass: Merchandising with ex John Lewis Alison Metcalfe. Sales, Stock and Profit

Masterclass: Merchandising with ex John Lewis Alison Metcalfe. Sales, Stock and Profit

Alison Metcalfe is a Merchandiser. She ‘does stock’ to create efficiencies in the supply chain and maximise profit for retailers. She’s worked at many high street brands including BHS, Woolworths, and...

20 Nov 202328min

Balancing Wholesale and D2C eCommerce Growth with Stroodles' Maxim Gelmann

Balancing Wholesale and D2C eCommerce Growth with Stroodles' Maxim Gelmann

Maxim Gelmann is the founder and Chief Stroodle at Stroodles, DTC sellers of eco-tableware. Founded in 2018 they now sell via a B2B trade site, a B2B sales team and a D2C site, both built on Shopify. ...

13 Nov 202329min

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