eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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Episoder(644)

How Shopify Startup Seep reached £1 Million a Year in Sales with Laura Harnett

How Shopify Startup Seep reached £1 Million a Year in Sales with Laura Harnett

Laura Harnett is the founder of Seep, a certified B Corp selling eco house cleaning tools. She shares her journey into eCommerce, discussing how Seep generates a million pounds a year in sales through...

24 Jul 202327min

Bump: 2 HUGE Tips for Landing a BIG Retail Partnership

Bump: 2 HUGE Tips for Landing a BIG Retail Partnership

In these ‘Bump’ mini episodes I’ll be selecting my favourite moments from previous episodes. This time it's Alessandro Di Trapani from Grub Club episode 447.In this clip, Alessandro shares his two key...

22 Jul 20231min

Subscriptions and Customer Retention Strategies with Grub Club's Alessandro Di Trapani

Subscriptions and Customer Retention Strategies with Grub Club's Alessandro Di Trapani

Alessandro Di Trapani is the co-founder and CEO of Grub Club, an insect-based dog food brand. Alessandro reflects on his journey in building the startup and the importance of customer retention and co...

17 Jul 202330min

Bump: 3 Ways to Use Customer Loyalty to Grow Your Sales

Bump: 3 Ways to Use Customer Loyalty to Grow Your Sales

In these ‘Bump’ mini episodes I’ll be selecting my favourite moments from previous episodes. This time it's Laura Crawford from Mama Bamboo, episode 446.In this clip, Laura shares her three marketing ...

15 Jul 20234min

Loyalty Points, Referrals, and User-Generated Content with Laura Crawford from Mama Bamboo

Loyalty Points, Referrals, and User-Generated Content with Laura Crawford from Mama Bamboo

Laura Crawford, co-founder of Mama Bamboo, shares valuable marketing insights behind the award-winning and eco-friendly nappies and wipes brand.Laura discusses the power of face-to-face shows and emai...

10 Jul 202333min

AI and Organic TikTok tips for eCommerce Success with slo Denim's Kristian Hansen

AI and Organic TikTok tips for eCommerce Success with slo Denim's Kristian Hansen

In this episode we find out how a sustainable denim brand is fighting against fast fashion.We are joined by Kristian Hansen, co-founder and CEO of slø, a brand that has gained success by being honest ...

3 Jul 202332min

Running 2-Day Online and In-Person Stock Clearance Events with Katy Christie-Miller

Running 2-Day Online and In-Person Stock Clearance Events with Katy Christie-Miller

Katy Christie-Miller has been providing leading brands in fashion, homeware, sports, leisure and retail with branded, high-quality warehouse clearance events for 20 years.Katy specialises in helping r...

26 Jun 202326min

How Shopify are helping us all be more Eco-Friendly with Stacy Kauk, Head of Sustainability at Shopify

How Shopify are helping us all be more Eco-Friendly with Stacy Kauk, Head of Sustainability at Shopify

Having worked in sustainability for a decade, Stacy Kauk is currently the Head of Sustainability at Shopify. She has been leading the change at Shopify since January 2020 where her role is to ensure t...

19 Jun 202336min

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