eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

Episoder(624)

B Corp's grow faster... Sustainable Business Expert Hannah Cox

B Corp's grow faster... Sustainable Business Expert Hannah Cox

Everything our guest does is about helping businesses increase their impact and income by implementing sustainable strategies, policies and frameworks – of which BCorp is one option. Hannah Cox is the...

20 Mar 202331min

Growing Magento store Hampers.com to £14 million a year with Hannah Lia

Growing Magento store Hampers.com to £14 million a year with Hannah Lia

We continue B Corp month chatting to a BIG online retailer who are on well on their way to B Corp Certification.Hannah Lia is the Operations Director at Hampers.com. They are sellers of hampers and ca...

13 Mar 202328min

How Shopify store Green&Blue put sustainability at the heart of their growth strategy

How Shopify store Green&Blue put sustainability at the heart of their growth strategy

Faye Treffry is Head of Growth and a director at the multi-award winning Green and Blue, a company of designers, creators and innovators who create products to help wildlife. Selling to consumers and ...

6 Mar 202330min

A Shopify Managed Marketplace That’s Open for 12 Hours A Week Nick Jefferson and Ella Cooper

A Shopify Managed Marketplace That’s Open for 12 Hours A Week Nick Jefferson and Ella Cooper

Nick Jefferson and Ella Cooper are co-founders of Wylde Market. It is a Shopify store selling wild food that’s open for just 12 hours a week! Founded in Jan 2022 they now have 9 producers live on boar...

27 Feb 202330min

How luxury furniture brand  and Magento user OKA went sustainable with Mirry Christie

How luxury furniture brand and Magento user OKA went sustainable with Mirry Christie

Mirry Christie is a Brand and Marketing Director turned Sustainability Consultant who’s been helping furniture and lifestyle brand OKA to not only become a more sustainable business, but also to inspi...

20 Feb 202330min

Why measure the Carbon Footprint of Your Marketing? with Jaye Cowle

Why measure the Carbon Footprint of Your Marketing? with Jaye Cowle

Jaye Cowle has been driving marketing for consumer-facing brands since 2004, and for the last 10 years she has done this via her multi-award-winning agency Launch – the paid media agency for ambitious...

13 Feb 202328min

How PR Helped Shopify DTC Wine Brand Laylo scale to over 5,000 regular buyers

How PR Helped Shopify DTC Wine Brand Laylo scale to over 5,000 regular buyers

Laura Riches is the co-founder at Laylo, a seller of boxed wine. Launched in 2020, they’ve turned their side hustle into a critically acclaimed, award-winning rocket ship (to quote Laura) in just two ...

6 Feb 202328min

Running 7 Figure WooCommerce Business Nohma from a Campervan with Charlie Low and Dale Comley

Running 7 Figure WooCommerce Business Nohma from a Campervan with Charlie Low and Dale Comley

Charlie Low and Dale Comley are the co-founders of Nohma (formerly and at time of recording... Climbingvan) – an extensive resource for self-build campervan converters that’s evolved into a successful...

30 Jan 202329min

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