eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

Episoder(624)

How to Apply All FOUR Types of Scarcity Marketing with Mindy Weinstein

How to Apply All FOUR Types of Scarcity Marketing with Mindy Weinstein

Mindy Weinstein PhD is the author of the brand new bestselling book ‘The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions’. She’s a leading expert in digital marketing ...

23 Jan 202328min

Sustainable Fashion Business Tips from 9-figure brand Boden

Sustainable Fashion Business Tips from 9-figure brand Boden

Ben Dreyer is the Strategy, Sustainability, and Operations Director at Boden. The fashion brand Boden was founded in 1991, and Ben’s been there since 1998! Selling globally they now do £350 million a ...

16 Jan 202327min

8 Experts share their Top Tip for eCommerce Growth in 2023?

8 Experts share their Top Tip for eCommerce Growth in 2023?

Welcome to one of our famous expert mash-up episodes! Each of our guests have been asked for their top tip for eCommerce Success in 2023. We've been doing these episodes every January since we started...

9 Jan 202340min

Chloe's Top 3 Marketing Tools & Shopify Apps to Improve your eCommerce sales in 2023

Chloe's Top 3 Marketing Tools & Shopify Apps to Improve your eCommerce sales in 2023

We’re kicking off the new year with something we’ve never done before – so do let me know what you think of this new format.There are 3 new pieces of eCommerce Marketing tech I’ve been super impressed...

2 Jan 202329min

Building a Marketplace For Diverse Brands on WooCommerce with the co-founders of SheHeThey

Building a Marketplace For Diverse Brands on WooCommerce with the co-founders of SheHeThey

Michael Ayre and Luke Jordan are the co-founders of SheHeThey – the home of diverse brands. It’s a marketplace built on WooCommerce, celebrating Queer, Black, POC, Disabled, Neurodivergent, Woman, and...

26 Des 202235min

3x Conversion Rate from Paid Search for BCorp Audiobook App Xigxag

3x Conversion Rate from Paid Search for BCorp Audiobook App Xigxag

Kelli Fairbrother is a co-founder at xigxag, one of the most innovative tech start-ups in the UK in 2022 according to Tech Nation’s Rising Stars competition. xigxag is an app bookseller, which offers ...

19 Des 202236min

The Big Trends in eCommerce

The Big Trends in eCommerce

Want to know what are the BIG trends are in eCommerce and DTC? Then you need to listen to this episode...Chloe's catching up with a private equity eCommerce specialist. What does that mean for you? We...

12 Des 202230min

What does successful sustainability marketing look like in 2023? With Sustainable eCommerce's Giles Smith

What does successful sustainability marketing look like in 2023? With Sustainable eCommerce's Giles Smith

Giles Smith is the host of the Sustainable eCommerce Podcast and eCommerce coach helping sustainable brands to build and scale profitably. He’s been in eCommerce since 2015, co-founded one of Australi...

5 Des 202250min

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