eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

Episoder(624)

RestoraPet's Brian Larsen explains how they grow 500% year on year

RestoraPet's Brian Larsen explains how they grow 500% year on year

Brian Larsen is the founder of RestoraPet a pet supplement subscription eCommerce store. Launched in 2014 sales grew by over 500% in 2018 and they are on track for $10m this year. We chat about everyt...

6 Jul 202034min

Using pop ups to achieve 500% YoY growth with Blomma Beauty's Karen MacDonald

Using pop ups to achieve 500% YoY growth with Blomma Beauty's Karen MacDonald

Karen MacDonald is the founder at Blomma Beauty. She founded the business in 2018 to help customers find all natural and organic beauty products. Karen’s clearly found a successful formula as the busi...

29 Jun 202033min

Email Marketing with Chris Orzechowski Author of Bestseller "Make it Rain"

Email Marketing with Chris Orzechowski Author of Bestseller "Make it Rain"

Chris Orzechowski is the author of Amazon Bestseller - Make it Rain: The Secret to Generating Massive Paydays from Your Email List. As well as writing a great book on email – he’s an eCommerce Email m...

22 Jun 202032min

Customer Communities and Exclusive Short Run Products with Findlay Hats' Jimmy Hickey

Customer Communities and Exclusive Short Run Products with Findlay Hats' Jimmy Hickey

Jimmy Hickey is the founder and owner at Findlay Hats. Founded in late 2013, they have grown from a 2 person team working out of a living room to a 12 person team in a warehouse. With no outside fundi...

15 Jun 202030min

Micheal Valdsgaard ex VP Digital Transformation IKEA on augmented reality

Micheal Valdsgaard ex VP Digital Transformation IKEA on augmented reality

Michael Valdsgaard has been in the retail industry since 1993 initially on the bricks side at Danish Supermarket Bilka, then with IKEA in both Europe and the USA where he shifted to the online retail ...

8 Jun 202034min

Running and micro influencer marketing campaign with Shannon Fitzsimmons from O So Curly

Running and micro influencer marketing campaign with Shannon Fitzsimmons from O So Curly

Shannon Fitzsimmons is the founder at O So Curly, an online store selling tools and accessories for curly hair. Shannon started the business in 2015 and is now getting over 100 order per month. We dis...

1 Jun 202035min

Kajetan Wyrzykowski Head of Content at Packhelp on B2B eCommerce and your content strategy

Kajetan Wyrzykowski Head of Content at Packhelp on B2B eCommerce and your content strategy

Kajetan Wyrzykowski is the Head of Content at Packhelp. A B2B eCommerce business selling bespoke packaging supplies to companies including H&M, Google, Wrangler, T Mobile and more. They launched in 20...

25 Mai 202040min

Using Klaviyo to increase AOV and Sales with Simon from UXB Skincare

Using Klaviyo to increase AOV and Sales with Simon from UXB Skincare

Way back in episode 255, we caught up for the first time with Simon Driscoll from UXB Skincare. Simon’s back to update us on how he’s navigating the growth of his eCommerce startup store. In our first...

18 Mai 202035min

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