eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

Episoder(624)

Getting the foundations right for exponential growth with Bouq's John Tabis

Getting the foundations right for exponential growth with Bouq's John Tabis

John Tabis is the founder and chairman at The Bouqs Company, an online florist. Founded in 2012 they have sold 100s of millions of dollars worth of flowers to millennial females. We chat about how the...

24 Aug 202036min

A curated marketplace with social media at it's heart, Greg Spillane from Fancy

A curated marketplace with social media at it's heart, Greg Spillane from Fancy

Greg Spillane is the CEO at Fancy, a curated online retailer for customers looking to discover the coolest and most innovative fashion, accessories, art and gadgets from emerging brands and artists ac...

17 Aug 202036min

Selling £20m of Furniture a year on Magento with Aynsley Peet from Cox and Cox

Selling £20m of Furniture a year on Magento with Aynsley Peet from Cox and Cox

Aynsley Peet is the Head of eCommerce at Cox and Cox, a UK homeware retailer. The business was founded in 2001 and sales are close to £20m per year; selling online, mail order, and B2B...This podcast ...

10 Aug 202039min

Building a DTC Fashion brand to $4m per year on Shopify with Dan Demsky from Unbound Merino

Building a DTC Fashion brand to $4m per year on Shopify with Dan Demsky from Unbound Merino

Dan Demsky is the founder of Unbound Merino. They started in 2016 by raising $380k via crowdfunding, and now have annual sales in excess of $4m. They sell on Shopify and launched with Crowdfunding, an...

3 Aug 202034min

Zero to $1.5m in 2 years with Facebook Ads. It's Kevin Urrutia from DTC brand Chester Travels

Zero to $1.5m in 2 years with Facebook Ads. It's Kevin Urrutia from DTC brand Chester Travels

Kevin Urrutia is the founder at Chester Travels, a DTC Suitcase brand. They launched in 2017 and in 2019 did $1.5m in revenue.Listen for LOTS of fast-growth tips - including Facebook Ads advice...This...

27 Jul 202036min

Email Marketing Copywriting with Parry Malm - why you need to use AI

Email Marketing Copywriting with Parry Malm - why you need to use AI

Parry Malm is the CEO at Phrasee and author of "The Language Effect: Why AI-Powered Copywriting is a marketer's (new) best friend." I’ve been a consumer of Parry’s email marketing, subject line and co...

20 Jul 202036min

Introducing.... Keep Optimising Podcast

Introducing.... Keep Optimising Podcast

The Keep Optimising Podcast is a the brand new podcast we've created.A weekly audio-only podcast which focuses on a different marketing method (think email, SEO, Google Ads etc) each month. Each guest...

15 Jul 20201min

How luxury sleepwear DTC brand Lunya & Lahgo is increasing Shopify sales 200%

How luxury sleepwear DTC brand Lunya & Lahgo is increasing Shopify sales 200%

Ashley Merrill is the founder and CEO of Lunya and Lahgo, a D2C luxury sleepwear company that’s experiencing 200% year-on-year growth. Founded in 2012 they served over 120k customers in the last year....

13 Jul 202032min

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