eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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Episoder(635)

Growing Profits 4x by shifting from a selling to a service mindset with Eye Love's Travis Zigler

Growing Profits 4x by shifting from a selling to a service mindset with Eye Love's Travis Zigler

Travis Zigler is the SeeEO at Eye Love, a US DTC retailer of eye health products, who give a portion of profits to ending preventable blindness. Founded in 2015, now in 2020 are on track for over $4m ...

4 Jan 202145min

Influencer marketing, Pinterest Ads, and Lead Gen Quizzes with Simon Driscoll from UXB Skincare

Influencer marketing, Pinterest Ads, and Lead Gen Quizzes with Simon Driscoll from UXB Skincare

We’re joined for the fourth (and final time) by Simon Driscoll from UXB Skincare. Who’s been sharing his startup journey with us all year – and what a year it’s been!In this episode Simon updates us o...

28 Des 202032min

Want to grow fast? You need to understand your customers - with Ric Rodriguez from Vashi

Want to grow fast? You need to understand your customers - with Ric Rodriguez from Vashi

Ric Rodriguez is the Head of Search at Vashi, and co-author of the Amazon best seller “Mastering in-house SEO”. Vashi is an ethical fine-jewellery service that puts its customers at the heart of the d...

21 Des 202029min

How the pandemic has impacted delivery. With Ben Woodward and Tash Jones from SmartFreight

How the pandemic has impacted delivery. With Ben Woodward and Tash Jones from SmartFreight

Ben Woodward and Tash Jones from SmartFreight are experts in the shipping and fulfilment industry, which means they’ve spent 2020 getting to grips with how a global pandemic has changed the shipping h...

14 Des 202030min

Enter the world of auction-selling with David Zinberg founder of Bids.com

Enter the world of auction-selling with David Zinberg founder of Bids.com

David Zinberg is the CEO and Founder of Bids.com. An online auction marketplace focused on jewelry, accessories and collectibles. Founded in 2018 they now have over 200,000 registered users and have g...

7 Des 202029min

DTC brand 0 to 7 figures in 3 years via content and email with Shivraj Bassi from Innermost

DTC brand 0 to 7 figures in 3 years via content and email with Shivraj Bassi from Innermost

Shivraj Bassi is the Founder and CEO at Innermost. Originally Innermost sold their nutritional products B2B, but in 2019 shifted their focus to DTC. The combined DTC and B2B operation is now 3 years o...

30 Nov 202034min

Behind the Scenes: how we create and market our podcasts - your questions answered

Behind the Scenes: how we create and market our podcasts - your questions answered

To celebrate reaching episode 300 host Chloe Thomas is going to answer our listeners questions about how we create our podcasts. How do we get guests? What is recording like? Editing, promotion and mo...

23 Nov 202050min

How We'll Shop, what does the future hold for retail? Top 20 Global Retail expert Andrew Busby

How We'll Shop, what does the future hold for retail? Top 20 Global Retail expert Andrew Busby

Andrew Busby is the CEO of Retail Reflections, one upon a time he was a retailer himself – but for most of the last decade he’s been helping retailers understand where the opportunities and threats th...

16 Nov 202048min

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