eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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Episoder(635)

Luke Carthy launches Afro Drops on WooCommerce. What's the plan for the first 6 months?

Luke Carthy launches Afro Drops on WooCommerce. What's the plan for the first 6 months?

Luke Carthy is a well known eCommerce CRO and SEO specialist, AND now the founder of Afro Drops. We're chatting about how he got to live, why he's not creating his own products, why he chose to launch...

1 Feb 202137min

What is your top tip for growing an eCommerce business in 2021? Our eCommerce Experts discuss

What is your top tip for growing an eCommerce business in 2021? Our eCommerce Experts discuss

Chloe is joined by a host of eCommerce experts to answer the question What is your top tip for growing an eCommerce business in 2021? And there's a lot! Covering LOADS including new customer acquistio...

28 Jan 202134min

How to Double your Sales Every Year with Purelei's John Hagan

How to Double your Sales Every Year with Purelei's John Hagan

John Hagan is Director of Growth at Purelei. It’s a German jewellery brand inspired by Hawaii and founded in 2017 that now an 8 figure brand who aim to double in size every year. In this episode we di...

25 Jan 202142min

How to get from $500k to $1m annual sales with Lucy Bloomfield from 10,000 Customers

How to get from $500k to $1m annual sales with Lucy Bloomfield from 10,000 Customers

Lucy Bloomfield. Back in 2017 Lucy was busy growing her own eCommerce business to over 10,000 customers in just 18 months (hear about that back in episode 253). Today she focuses on helping {other} re...

21 Jan 202145min

Exponential growth driven by a commitment to sustainability with Dan Dicker from Circular & Co

Exponential growth driven by a commitment to sustainability with Dan Dicker from Circular & Co

Dan Dicker is the Managing Director and Founder at Circular and Co who manufacture and sell homewares with a conscience. Launched in 2003 they now £2.8m in annual sales. They are commited to building ...

18 Jan 202133min

How you can grow your business by adding your products to eBay with Kristi Diemoz

How you can grow your business by adding your products to eBay with Kristi Diemoz

Kristi Diemoz is the Senior Manager Go to Market Strategy at eBay. She’s been at eBay for over 18 years and throughout has been focused on helping eBay sellers succeed on the platform. In this episode...

14 Jan 202133min

Facebook Ads + Story + Focus = sales increase of 4,601% with Heidi Jarvis of Boutique Heidi

Facebook Ads + Story + Focus = sales increase of 4,601% with Heidi Jarvis of Boutique Heidi

Heidi Jarvis is the founder of 2 eCommerce businesses – Boutique Heidi and Garage 79. Launched in 2011 and 2013 they’ve experienced rapid growth in 2020 Garage 79 is up 1,071% Boutique Heidi up 4,601%...

11 Jan 202139min

What is the most important thing we learnt in eCommerce in 2020? Our eCommerce Experts discuss

What is the most important thing we learnt in eCommerce in 2020? Our eCommerce Experts discuss

Chloe is joined by a host of eCommerce experts to answer the question What is the most important thing we learnt in eCommerce in 2020? And there's a lot! Covering everything from customer behaviour ch...

7 Jan 202144min

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