eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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Episoder(624)

eCommerce Marketing Tips including Google Shopping, Email Marketing, and Personalisation

eCommerce Marketing Tips including Google Shopping, Email Marketing, and Personalisation

We're celebrating the publication of host Chloe Thomas's new book 'eCommerce Marketing: How to get Traffic that BUYS to your Website' by bringing you marketing tips from 3 eCommerce marketing experts....

4 Nov 201926min

Putting culture and customer excitement at the heart of growth with Swanwick's Alaina Frederick

Putting culture and customer excitement at the heart of growth with Swanwick's Alaina Frederick

Alaina Frederick is the Chief Sales Officer at Swanwick, a retailer of blue light blocking glasses that help customers get a better night’s sleep. They launched in 2015 and have already sold over 85,0...

28 Okt 201927min

Building a 7-figure eCommerce business with Sustainable Funiture's Margaret Larson

Building a 7-figure eCommerce business with Sustainable Funiture's Margaret Larson

Margaret Larson is the founder and Managing Director at Sustainable Furniture, an online furniture business based just 30min from me in Cornwall. In the past year they’ve won a plethora of awards for ...

21 Okt 201934min

How Ugg & Charles Tyrwhitt do international expansion & DTC ecommerce operations with David Williams

How Ugg & Charles Tyrwhitt do international expansion & DTC ecommerce operations with David Williams

David Williams has been in eCommerce for over 20 years, mainly focused on fashion and during that time helped build, and digitally transform, several businesses both in the UK and across the globe. Mo...

14 Okt 201932min

Boden's Head of Online Trade and eCommerce Nick Stragnell discusses everything eCommerce

Boden's Head of Online Trade and eCommerce Nick Stragnell discusses everything eCommerce

Nick Stragnell is the Head of Online Trade and Experience at UK fashion business Boden, he owns the digital customer journey and is responsible for online annual sales revenue of £670m+ globally. We c...

7 Okt 201936min

Tracey Wallace (ex BigCommerce editor) tells all about launching her new startup Doris Sleep

Tracey Wallace (ex BigCommerce editor) tells all about launching her new startup Doris Sleep

Tracey Wallace is the founder of Doris Sleep a luxury pillow brand build on 3 generations of family expertise, that is also using recycled water bottles! The business is 6 months old and they’ve alrea...

30 Sep 201928min

How to manage 4500% growth with Daniel Wellington's IT Director Daniel Näsman

How to manage 4500% growth with Daniel Wellington's IT Director Daniel Näsman

Daniel Näsman is the Global head of IT Development at Daniel Wellington, a Swedish watch and luxury brand who were the fastest growing company in Europe in 2017, and have a 3 year growth of over 4500%...

23 Sep 201932min

20-year eCommerce big business expert Jennifer DiMotta shares her 4Ps of successful growth

20-year eCommerce big business expert Jennifer DiMotta shares her 4Ps of successful growth

Jennifer DiMotta is the founder of DiMotta Consulting, and has been a guest professor at the Wharton School of Business. For the last 20 years she has been helping direct to consumer brands and retail...

16 Sep 201939min

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