eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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Episoder(624)

Dave Rotheroe is back to talk Viral Marketing, not as difficult as you might think....

Dave Rotheroe is back to talk Viral Marketing, not as difficult as you might think....

Dave Rotheroe is the founder of Viral by Design, which is all about helping you leverage viral marketing to accelerate the growth of your business. It’s based on lessons Dave’s learnt growing his own ...

9 Sep 201930min

Taking control of your products and your brand on Amazon with Steve Honight from Pukka Teas

Taking control of your products and your brand on Amazon with Steve Honight from Pukka Teas

Steve Honight is back on the show for the 3rd time - and this time we're getting deep into how to manage your products and brands on Amazon. Want to take control of all those confusing and duplicate l...

2 Sep 201937min

The path to a 7-figure Shopify store - Double your Sales yearly by building a strong Community

The path to a 7-figure Shopify store - Double your Sales yearly by building a strong Community

Micki Krimmel is the founder at Superfit Hero a body positive lifestyle brand, launched with at Kickstarter at the end of 2015. The eCommerce store went live 2016, they’ve doubled sales each year so f...

26 Aug 201931min

"Ultimate Guide to e-Commerce Growth" author Ian Hammersley shares top KPI & optimisation tips

"Ultimate Guide to e-Commerce Growth" author Ian Hammersley shares top KPI & optimisation tips

Ian Hammersley is the CEO at smartebusiness, a UK agency focused on eCommerce growth. Earlier this year he wrote an excellent book with his brother (and smartebusiness CMO) Mark. It’s called “Ultimate...

17 Aug 201934min

We explore private medical testing with Anthea Morris of fast-growth business Better2Know

We explore private medical testing with Anthea Morris of fast-growth business Better2Know

Anthea Morris is the co-founder and Finance Director at Better2Know the world's largest private provider of sexual health testing services. They’ve disrupted the market by providing fast and accurate ...

10 Aug 201934min

Bespoke Tailor Hockerty's Marketing Manager Salva Jovells talks Customer Journey

Bespoke Tailor Hockerty's Marketing Manager Salva Jovells talks Customer Journey

Salva Jovells is the marketing manager at Hockerty, looking after both acquisition and conversion rate optimisation. Hockerty is a made to measure clothing retailer – not the easiest thing to sell onl...

3 Aug 201931min

Takeaways from MeetMagento UK inc lots of mobile and conversion rate optimisation tips

Takeaways from MeetMagento UK inc lots of mobile and conversion rate optimisation tips

Last month I attended the brilliant MeetMagento UK (run by JH). It was a great event so I thought I'd revive the takeaways format and bring you the best lessons from the event. Including updates on wh...

28 Jul 201926min

Sir Gordon Bennett's Neil Elliot shares the pleasure and the pain of their first months live

Sir Gordon Bennett's Neil Elliot shares the pleasure and the pain of their first months live

Neil Elliot is the founder of Sir Gordon Bennett a retailer dedicated to helping us all buy better, and buy British. Stocking a range of gorgeous brands the business launched in November 2018, and aft...

20 Jul 201930min

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