eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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Episoder(624)

How to drive Instagram sales to your Shopify store with Ella from Fitbakes

How to drive Instagram sales to your Shopify store with Ella from Fitbakes

In today’s episode…we’re talking baking, Instagram, influencers, outsourcing, Shopify and much much more! Ella Rauen-Prestes is the founder and CEO of Fitbakes, a low sugar high protein bakery. Ella s...

18 Mai 201934min

Bryan Lewis of FINCH on getting to $300k subscription sales in 6 months, then starting again

Bryan Lewis of FINCH on getting to $300k subscription sales in 6 months, then starting again

Bryan Lewis is founder and CEO at FINCH. FINCH, is a subscription-based eco-friendly activewear brand that makes technical apparel designed for comfort, performance, and everyday use. The first busine...

11 Mai 201933min

Kate Barrett author of "E-telligence: Email marketing isn’t dead, the way you’re using it is"

Kate Barrett author of "E-telligence: Email marketing isn’t dead, the way you’re using it is"

Our guest expert is Kate Barrett, author of the new book “E-telligence: Email marketing isn’t dead, the way you’re using it is”. You may also remember her from our first Virtual Summit back in 2017. K...

4 Mai 201930min

The 3 Pillars of a Successful Subscription Business, top tips from our latest Virtual Summit

The 3 Pillars of a Successful Subscription Business, top tips from our latest Virtual Summit

In this episode our host Chloe Thomas brings you some of the top takeaways from the sessions in our Subscription eCommerce Virtual Summit. Including launching a subscription business, mastering custom...

27 Apr 201924min

Mailchimp and Shopify no longer integrating - what you need to do about it

Mailchimp and Shopify no longer integrating - what you need to do about it

On May 12th the Mailchimp integration with Shopify will stop working - what does that mean for you? Do you need to leave Mailchimp? Are there other ways to link them? How should you go about deciding ...

20 Apr 201933min

Passion, customer service & the Oscars in subscription eCommerce Pat Callwood, True Serenity Tea

Passion, customer service & the Oscars in subscription eCommerce Pat Callwood, True Serenity Tea

Pat Callwood is the owner of True Serenity Teas a subscription box dedicated to the tea lovers of the world. They have just been named top 10 tea subscription box for the 3rd year in a row on top 10 s...

13 Apr 201931min

Content marketing and building a relationship with customers with Karen Martin of My Pets Ashes

Content marketing and building a relationship with customers with Karen Martin of My Pets Ashes

Karen Martin is the owner of My Pets Ashes, an award winning store that helps pet lovers work out what to do with their pets ashes. Founded in 2016 they now turnover £350k. --- Download our ebook... ...

6 Apr 201930min

Exporing the Secret Life of Search with Adrian Rowe. Find out how customers use Google

Exporing the Secret Life of Search with Adrian Rowe. Find out how customers use Google

Search is a crucial traffic source for eCommerce businesses – between Keyword Ads, Shopping Ads, and SEO it is often the biggest chunk of traffic and sales. Somewhere we all spend a LOT of time – pour...

31 Mar 201930min

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