eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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Episoder(624)

When wholesale becomes marketplaces and B2B eCommerce with Ken Kline of VHC Brands

When wholesale becomes marketplaces and B2B eCommerce with Ken Kline of VHC Brands

Ken Kline is CEO and co-founder at VHC Brands, wholesaling premium home décor – think bedding, curtains, rugs and more. The business was founded in the 1980s and since 2015 has pivoted from using trad...

24 Mar 201933min

Growing a Shopify DTC brand to 7 figures with Amazon and wholesale it's The Sole Mates

Growing a Shopify DTC brand to 7 figures with Amazon and wholesale it's The Sole Mates

Monica Ferguson is the co-founder at The Sole Mates. After inventing the The Sole Mates heel cap in 2012 (keeps your heels from sinking into the grass), they developed the first natural brand of women...

17 Mar 201927min

Powerful customer experience with Michele Poynter of award winning lingerie retailer Mish

Powerful customer experience with Michele Poynter of award winning lingerie retailer Mish

Michele Poynter is the founder of Mish, the multi-award winning lingerie boutique. It’s a bricks and clicks business founded in 2009 they are now turning over £750k per year. We talk solving customers...

10 Mar 201933min

Marketing and growing a craft supplies store with Alana Banks of Fridays Off

Marketing and growing a craft supplies store with Alana Banks of Fridays Off

Alana Banks is the founder of Fridays Off Fabric Shop, an online only fabric store with a monthly subscription club. Alana launched the business in March 2013 and nearly 6 years on they’re achieving s...

3 Mar 201928min

Google's Comparison Shopping Service. What is it? Who should use it? And how to do it well

Google's Comparison Shopping Service. What is it? Who should use it? And how to do it well

Our guest is Jon Lord of Connexity. As many of you know I’m a big of Google Ads fan, so at eCommerce expo last year, when Jon started to tell me about Google “Comparison Shopping Service" – or CSS for...

24 Feb 201931min

Launching a watch store by focusing on brand and customers with James Reeves of Diefendorff

Launching a watch store by focusing on brand and customers with James Reeves of Diefendorff

James Reeves is the CEO at Diefendorff, a watch company inspired by the American Revolution. James launched the brand in January 2018, and are experiencing 20-30% monthly traffic growth. We talk about...

17 Feb 201931min

Using WooCommerce to build eCommerce Fashion brands in 2 countries with Content Marketing

Using WooCommerce to build eCommerce Fashion brands in 2 countries with Content Marketing

Guerric de Ternay is the founder of two fashion brands focused on providing sustainable products. GoudronBlanc is over 8 years old offers unique crew and V-neck T-shirts for men using organic cotton, ...

10 Feb 201931min

Justin King Author of "Digital Branch Secrets" B2B eCommerce for distributors and wholesalers

Justin King Author of "Digital Branch Secrets" B2B eCommerce for distributors and wholesalers

Today we’re diving into the world of B2B eCommerce – so selling to other businesses via eCommerce channels rather than selling to consumers. I know we have a fair few of you B2B bods out there listeni...

3 Feb 201928min

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