eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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Episoder(644)

Latest UX tips and tricks with Matt Isherwood author of 'Designing eCommerce Websites'

Latest UX tips and tricks with Matt Isherwood author of 'Designing eCommerce Websites'

Matt Isherwood is the author of “Designing eCommerce Websites – 66 Guidelines, A UX Design handbook for Great Online Shops”. Over the years Matt’s worked at the BBC and onefinestay, and now specialise...

15 Jun 201930min

Running 5 niche DIY sector eCommerce sites with ex Phones4u Andy Lockley of LoveShoppingDirect

Running 5 niche DIY sector eCommerce sites with ex Phones4u Andy Lockley of LoveShoppingDirect

Andy Lockley is the Head of eCommerce at LoveShoppingDirect the group behind one of the UK’s fastest growing online electrical DIY stores. The five websites are EnergyBulbs.co.uk, LEDBulbs.co.uk, AirC...

8 Jun 201935min

Tony Preedy shares top marketing advice from his 25+yrs experience inc Littlewoods and Lakeland

Tony Preedy shares top marketing advice from his 25+yrs experience inc Littlewoods and Lakeland

As his LinkedIn profile states – Tony Preedy has been a marketing professional in the Home Shopping sector since 1991. Yes, today’s guest has over 25 years experience of getting the British (and overs...

3 Jun 201938min

Multisite eCommerce - why should you have more than one website? With Shopit's Adam Pritchard

Multisite eCommerce - why should you have more than one website? With Shopit's Adam Pritchard

Adam Pritchard is the founder of Shopit – the UK’s only Pay as you grow eCommerce platform. I’ve known Adam for a few years and when we caught up for coffee at IRX (internet retailing expo) this year ...

25 Mai 201931min

How to drive Instagram sales to your Shopify store with Ella from Fitbakes

How to drive Instagram sales to your Shopify store with Ella from Fitbakes

In today’s episode…we’re talking baking, Instagram, influencers, outsourcing, Shopify and much much more! Ella Rauen-Prestes is the founder and CEO of Fitbakes, a low sugar high protein bakery. Ella s...

18 Mai 201934min

Bryan Lewis of FINCH on getting to $300k subscription sales in 6 months, then starting again

Bryan Lewis of FINCH on getting to $300k subscription sales in 6 months, then starting again

Bryan Lewis is founder and CEO at FINCH. FINCH, is a subscription-based eco-friendly activewear brand that makes technical apparel designed for comfort, performance, and everyday use. The first busine...

11 Mai 201933min

Kate Barrett author of "E-telligence: Email marketing isn’t dead, the way you’re using it is"

Kate Barrett author of "E-telligence: Email marketing isn’t dead, the way you’re using it is"

Our guest expert is Kate Barrett, author of the new book “E-telligence: Email marketing isn’t dead, the way you’re using it is”. You may also remember her from our first Virtual Summit back in 2017. K...

4 Mai 201930min

The 3 Pillars of a Successful Subscription Business, top tips from our latest Virtual Summit

The 3 Pillars of a Successful Subscription Business, top tips from our latest Virtual Summit

In this episode our host Chloe Thomas brings you some of the top takeaways from the sessions in our Subscription eCommerce Virtual Summit. Including launching a subscription business, mastering custom...

27 Apr 201924min

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