eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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Episoder(624)

Launching eCommerce for an established business. Corinne Noca of Slam, and Facebook Live tips

Launching eCommerce for an established business. Corinne Noca of Slam, and Facebook Live tips

Corinne Noca is the eCommerce Manager of Slam, an Italian sportswear brand specilising in sailing apparel and technical equipment. They launched into eCommerce in October 2017, with an agency strategy...

3 Des 201729min

Maison Rustic's Georgina Hustler how she's moved from retail into eCommerce - it's all brand

Maison Rustic's Georgina Hustler how she's moved from retail into eCommerce - it's all brand

Georgina Hustler is the founder of Antique Rose and Maison Rustic. A pair of brick retail businesses in Wokingham. They sell a mix of gift, jewellery, home accessories and furniture, and Georgina is r...

26 Nov 201733min

Wines with Attitude's Linsay Cornelissen - mobile apps, customer focus, 20% yoy growth

Wines with Attitude's Linsay Cornelissen - mobile apps, customer focus, 20% yoy growth

Lindsay Cornelissen founded Wines with Attitude in October 2014, a passion project that helped her escape the City London. It’s been a steep learning curve over the last 3 years – and there’s still a ...

19 Nov 201738min

Goat Milk Stuff's PJ Jonas on growing an eCommerce business to $1m and improving efficiency

Goat Milk Stuff's PJ Jonas on growing an eCommerce business to $1m and improving efficiency

PJ Jonas is the founder and CEO of Goat Milk Stuff. Yes, you guessed it they sell stuff made from Goats milk. It started with soap and has grown to all kinds of things! It’s a family business that sta...

12 Nov 201730min

Takeaways from DCA - Email Marketing, Video, Direct Mail, and Customer Psychology

Takeaways from DCA - Email Marketing, Video, Direct Mail, and Customer Psychology

Last week our host Chloe Thomas attended the DCA's Autumn Conference in London. A packed agenda has led to a packed collection of takeaways. Including customer psychology and segmentation tips; email ...

9 Nov 201726min

Licensing, B2B resellers, product creation, the power of outsourcing. Craig Wolfe: Celebriducks

Licensing, B2B resellers, product creation, the power of outsourcing. Craig Wolfe: Celebriducks

Craig Wolfe is the President and sole employee at Celebriducks – the world’s number 1 rubber duck manufacturer! They launched in 1997 and have now sold millions and millions of ducks!. Selling via who...

5 Nov 201740min

Takeaways from PI Live - Affiliate Marketing, Influencers, Facebook Ads, Growth Hacking

Takeaways from PI Live - Affiliate Marketing, Influencers, Facebook Ads, Growth Hacking

Last week I spent a fascinating couple of days at PI Live - here's my takeaways, covering Affiliate marketing, influcencer marketing, facebook ad tips, and Growth Hacking. --- Download our ebook... h...

2 Nov 201732min

Private Equity investor Murray Preistley joins us to discuss growing your eCommerce business

Private Equity investor Murray Preistley joins us to discuss growing your eCommerce business

Murray Priestley is a partner at Global Private Partners, a private equity firm based in Hong Kong. And author of “The $1million Pay Day” – which is designed to help us understand what a Private Equit...

29 Okt 201741min

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