eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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Episoder(627)

Shopify Fashion Startup Harper Wilde explain how to get repeat customers in year 1

Shopify Fashion Startup Harper Wilde explain how to get repeat customers in year 1

Jane Fisher is a co-founder at Harper Wilde, an online retailer looking to change the way we buy bras. After 18 months of planning, they launched just one month ago and are already seeing repeat custo...

30 Sep 201738min

Vanacci: using Kickstarter to grow from £60k in year one to £220k in year 2 (that's 267% up!)

Vanacci: using Kickstarter to grow from £60k in year one to £220k in year 2 (that's 267% up!)

James Whitfield is the one in charge at Vanacci, together with Ryan Ward the Sales Director and Shaun Sykes the Creative Director runs an online only retailer, who also do wholesale. They are bringing...

23 Sep 201732min

Funnel Guru Trey Lewellen how he grew to $2m turnover in 4 years & gets $10k/day repeat orders

Funnel Guru Trey Lewellen how he grew to $2m turnover in 4 years & gets $10k/day repeat orders

Trey Lewellen has spent the last 4 years building an eCommerce business that sold $20million of product in 2016. That includes building an email list of over 1.1 million subscribers (inc 300,000 buyer...

16 Sep 201743min

Taylor & Hart's Nikolay Piriankov who've grown to £2.5m selling diamond engagement rings online

Taylor & Hart's Nikolay Piriankov who've grown to £2.5m selling diamond engagement rings online

Nikolay Piriankov is the founder and CEO of Taylor & Hart an award-winning London jeweller specialising in custom engagement rings, of which they’ve delivered over 2,500 to date. They launched in 201...

9 Sep 201739min

Naturalicious' Gwen Jimmere understanding your customer to grow your business, hair care market

Naturalicious' Gwen Jimmere understanding your customer to grow your business, hair care market

Gwen Jimmere is the founder and CEO of Naturalicious home of the Hello Gorgeous Hair Care System which is all about helping ladies get their hair looking awesome, quicker. After launching in 2013 Natu...

2 Sep 201738min

Homespares' Rob Boyle talks product images, marketplaces and B2B eCommerce

Homespares' Rob Boyle talks product images, marketplaces and B2B eCommerce

Rob Boyle is the Head of Marketing at Homespares, a B2B & B2C eCommerce retailer supplying spare parts, accessories and consumables for in and around the home everything from washing machines to power...

26 Aug 201734min

CRO expert Johann van Tonder joins us to discuss his new book "e-Commerce Website Optimisation"

CRO expert Johann van Tonder joins us to discuss his new book "e-Commerce Website Optimisation"

Johann van Tonder is the co-author of “eCommerce Website optimisation, Why 95% of your Website visitors don’t buy, and what you can do about it”. In his day job he’s a CRO expert at AWA Digital worki...

19 Aug 201738min

Runway Passport's Liz Entin - bringing high fashion to the masses with LOTS of partnerships

Runway Passport's Liz Entin - bringing high fashion to the masses with LOTS of partnerships

Liz Entin is the Founder and CEO of Runway Passport a fashion company connecting emerging designers with customers worldwide. They enable customers to buy from designers that wouldn't otherwise be acc...

12 Aug 201726min

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