eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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Episoder(627)

Shopify Startup Copper Dust share their approach to Popup shops, Wholesale Trade Shows and PR

Shopify Startup Copper Dust share their approach to Popup shops, Wholesale Trade Shows and PR

Vanessa Agyemang is the founder & designer of Copper Dust, a luxury British home décor brand specialising in handmade lampshades and limited edition illustrations. Launched in August 2014 in Autumn 20...

20 Mar 201725min

Versakini's Kelsey Duffy launching a new fashion swimwear brand PR, Instagram, wholesale

Versakini's Kelsey Duffy launching a new fashion swimwear brand PR, Instagram, wholesale

Kelsey Duffy is the founder of Versakini an online only and wholesale eCommerce store. They design and sell a unique take on the bikini. Launched in Summer 2015 the 2016 collection has sold over 1,000...

13 Mar 201734min

LetterBox4You's Dominic Poznanski shifting from eBay to Woocommerce with 80% yearly growth

LetterBox4You's Dominic Poznanski shifting from eBay to Woocommerce with 80% yearly growth

Dominic Poznanski is the founder and director of LetterBox4You.co.uk. They’re an online only primarily B2B eCommerce business selling post boxes. The business started in 2012 and they are now steadily...

6 Mar 201731min

Dotmailer's Skip Fidura brings us an exclusive eCommerce Email Marketing masterclass

Dotmailer's Skip Fidura brings us an exclusive eCommerce Email Marketing masterclass

Skip Fidura is the Client Services Director at dotmailer, they've just released their latest "Hitting the Mark" report - packed full of email marketing ideas you can use, and reviewing the email marke...

3 Mar 201735min

Temples & Markets' Judith Treanor: getting to $10k/m in year 1 w/ email marketing

Temples & Markets' Judith Treanor: getting to $10k/m in year 1 w/ email marketing

Judith Treanor is the Director and Founder of Temples and Markets an online only eCommerce business who are helping to trade artisans in South East Asia into a better life, and bringing unique product...

27 Feb 201733min

Bathing Bunnies' Angela Taylor: product creation, selling online, and Not on the High Street

Bathing Bunnies' Angela Taylor: product creation, selling online, and Not on the High Street

Angela Taylor is the founder of Bathing Bunnies, an online only ecommerce store which designs and manufactures luxurious towelling gifts for babies and children. Founded in 2012, started selling in 20...

20 Feb 201729min

Michael E Gerber, author of Beyond the eMyth and small business guru talks eCommerce with Chloë

Michael E Gerber, author of Beyond the eMyth and small business guru talks eCommerce with Chloë

Michael E Gerber is the author of over 28 business books, including the E-Myth itself which has sold over 5 million copies, and was named (all the way back in 1995), by the Wall Street Journal as the ...

13 Feb 201736min

The Leprosy Mission's Andrew Grant eCommerce to fund charity, product ideas, email and more

The Leprosy Mission's Andrew Grant eCommerce to fund charity, product ideas, email and more

Andrew Grant is our first ever Charity / Not for profit eCommerce guest (can't believe it's taken this long to get one on the show!). Andrew runs the eCommerce store and digital marketing for the char...

6 Feb 201731min

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