eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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Episoder(627)

Stonemen's Johnnie Cass building a great relationship with your biz partner, going global

Stonemen's Johnnie Cass building a great relationship with your biz partner, going global

Johnnie Cass is the co-founder and General Manager at Stonemen, an underwear brand who make the best underwear you can get. They sell online, and wholesale to stockists globally. They launched 6 years...

30 Jan 201734min

Product Startup's Filip Valica - should you create your own product? how do you get it right?

Product Startup's Filip Valica - should you create your own product? how do you get it right?

Filip Valica is the host of The Product Startup Podcast. He is a mechanical engineer with a passion for designing, building and improving products. We discuss the pros and cons of creating your own pr...

26 Jan 201741min

Love Aroma's Lewis Love 400% growth, achieving £1m turnover in 2 years selling Yankee Candles

Love Aroma's Lewis Love 400% growth, achieving £1m turnover in 2 years selling Yankee Candles

Lewis Love is the eCommerce Manager of Love Aroma a Bricks and Clicks retailer specialising in curating the best range of home fragrances. They launched offline in 2010, and online in 2014 and in 2016...

23 Jan 201735min

Matt Warren on founding, growing & exiting two 7-figure turnover eCommerce businesses

Matt Warren on founding, growing & exiting two 7-figure turnover eCommerce businesses

Matt Warren founder of our series sponsors Veeqo – but don’t worry this isn’t a pitch episode - nope. Rather we’re going to dive into what led Matt to create Veeqo in the first place – As before Veeqo...

19 Jan 201740min

Pt B: Shop America's Gerjo van den Berg How to systematise your business for Growth

Pt B: Shop America's Gerjo van den Berg How to systematise your business for Growth

Gerjo van den Berg is back on the show for a second time to share how he's systematising his buisness to be able to grow to the next level. We've split this show into two parts, and this second part i...

16 Jan 201734min

Pt A:Shop America's Gerjo van den Berg How to systematise your Business for growth

Pt A:Shop America's Gerjo van den Berg How to systematise your Business for growth

Gerjo van den Berg is back on the show for a second time to share how he's systematising his buisness to be able to grow to the next level. We've split this into 2 shows this first part is all about h...

16 Jan 201722min

FE International's Thomas Smale - Buy or Build? How should you get started in eCommerce?

FE International's Thomas Smale - Buy or Build? How should you get started in eCommerce?

Thomas Smale co-founded FE International in 2010. It is now the world’s largest website brokerage focused on eCommerce, SaaS, and content websites! Thomas is joining me today to discuss “Buy or Build”...

12 Jan 201734min

Equichoice's Chantal Wellavize - great customer service tips and a 600% roi marketing method

Equichoice's Chantal Wellavize - great customer service tips and a 600% roi marketing method

Chantal Wellavize is the founder of Equichoice, a bricks and clicks store selling ‘the products your horse would choose’. The business started in 2006 as a bit of hobby and online now does 10-15 order...

9 Jan 201734min

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