eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

Episoder(622)

Wink Beds' Dan Adler shares the strategy and marketing that achieved $2million in year 1

Wink Beds' Dan Adler shares the strategy and marketing that achieved $2million in year 1

Dan Adler is co-founder of Wink Beds, they launched in March 2015 and in their first year did $2million in sales, despite having only one product. In the show Dan shares his keep-it-simple approach, a...

10 Okt 201631min

Takeaways from eCommerce Expo for the smaller retailer. Email, CRO, personalisation, Applepay

Takeaways from eCommerce Expo for the smaller retailer. Email, CRO, personalisation, Applepay

Our host Chloe Thomas attended eCommerce Expo last week, and now brings you her pick of the top takeaways from the event. Including how to get more email sign ups, improving conversions with personali...

3 Okt 201631min

Studio 15's Jia Wertz fashion startups inc popups, social media & 10,000 customers in 12 months

Studio 15's Jia Wertz fashion startups inc popups, social media & 10,000 customers in 12 months

After 15 years in the fashion industry Jia Wertz launched Studio 15 (her own business) on the public in 2015 and now has 10,000 customers buying her off the peg and bespoke dresses. Since launch she's...

26 Sep 201632min

Honest Brew's Nejc Skoberne talks Customer-focused Growth Hacking and selling beer online

Honest Brew's Nejc Skoberne talks Customer-focused Growth Hacking and selling beer online

Nejc Skoberne is the Lead Growth Marketer at Honest Brew, who have over 20,000 customers and 3,000 active subscribers. We dive into how the business has grown over the last 2 years and where his focus...

19 Sep 201628min

Rock Pamper Scissors' Mat Braddy on m-commerce, startups, and building a marketplace

Rock Pamper Scissors' Mat Braddy on m-commerce, startups, and building a marketplace

Mat Braddy was the founding CMO of Just Eat, and is now building Rock Pamper Scissors to revolutionise the hairdressing world. He has a wealth of experience that we dive into in the show. Including hi...

12 Sep 201640min

Saltopia's Kimarie Santiago on how to 2x each year, and balance online and wholesale selling

Saltopia's Kimarie Santiago on how to 2x each year, and balance online and wholesale selling

Kimarie Santiago is the creator and owner of Saltopia Salts a business that simple sells Salt. Natural sea salt infused with amazing flavours. They're on target to hit $500,000 turnover in 2016, 50% o...

5 Sep 201633min

Snakehive's Tim Thorp sell 7,000 mobile phone cases a month using Adwords and customer service

Snakehive's Tim Thorp sell 7,000 mobile phone cases a month using Adwords and customer service

Tim Thorp is co-founder and head of marketing and sales at Snakehive. A UK eCommerce business with sales equally split between marketplaces and their own website. Tim discusses how they started the bu...

29 Aug 201629min

How to grow sales 5x in 6 months with SEO on WooCommerce with Any Old Lights' Nick Griffiths

How to grow sales 5x in 6 months with SEO on WooCommerce with Any Old Lights' Nick Griffiths

Nick Griffiths is co-owner of Any Old Lights a bricks and clicks business selling vintage lights. They've found a focus on SEO and great content to be the best way to grow their woocommerce site. In t...

22 Aug 201632min

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