eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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Episoder(627)

Honest Brew's Nejc Skoberne talks Customer-focused Growth Hacking and selling beer online

Honest Brew's Nejc Skoberne talks Customer-focused Growth Hacking and selling beer online

Nejc Skoberne is the Lead Growth Marketer at Honest Brew, who have over 20,000 customers and 3,000 active subscribers. We dive into how the business has grown over the last 2 years and where his focus...

19 Sep 201628min

Rock Pamper Scissors' Mat Braddy on m-commerce, startups, and building a marketplace

Rock Pamper Scissors' Mat Braddy on m-commerce, startups, and building a marketplace

Mat Braddy was the founding CMO of Just Eat, and is now building Rock Pamper Scissors to revolutionise the hairdressing world. He has a wealth of experience that we dive into in the show. Including hi...

12 Sep 201640min

Saltopia's Kimarie Santiago on how to 2x each year, and balance online and wholesale selling

Saltopia's Kimarie Santiago on how to 2x each year, and balance online and wholesale selling

Kimarie Santiago is the creator and owner of Saltopia Salts a business that simple sells Salt. Natural sea salt infused with amazing flavours. They're on target to hit $500,000 turnover in 2016, 50% o...

5 Sep 201633min

Snakehive's Tim Thorp sell 7,000 mobile phone cases a month using Adwords and customer service

Snakehive's Tim Thorp sell 7,000 mobile phone cases a month using Adwords and customer service

Tim Thorp is co-founder and head of marketing and sales at Snakehive. A UK eCommerce business with sales equally split between marketplaces and their own website. Tim discusses how they started the bu...

29 Aug 201629min

How to grow sales 5x in 6 months with SEO on WooCommerce with Any Old Lights' Nick Griffiths

How to grow sales 5x in 6 months with SEO on WooCommerce with Any Old Lights' Nick Griffiths

Nick Griffiths is co-owner of Any Old Lights a bricks and clicks business selling vintage lights. They've found a focus on SEO and great content to be the best way to grow their woocommerce site. In t...

22 Aug 201632min

The Kewl Shop's Charles Fitzgerald achieve 50,000 visits/month, content & customer service

The Kewl Shop's Charles Fitzgerald achieve 50,000 visits/month, content & customer service

Charles Fitzgerald founded bandage dress specialist The Kewl Shop in 2012. His team are all over the world, and his business sells in to the USA. He's focused on great customer service, and investing ...

15 Aug 201629min

Janet Murray how you can do your own PR, 4 ways get great coverage for eCommerce business

Janet Murray how you can do your own PR, 4 ways get great coverage for eCommerce business

Janet Murray is a journalist and author of "Your Press Release is Breaking my Heart: A Totally unconventional guide to selling your story in the media”. In this podcast she shares her 4 key ways that ...

8 Aug 201640min

Ultimate Bundle's Ryan Langford Affiliate marketing is key in his alternative eCommerce business

Ultimate Bundle's Ryan Langford Affiliate marketing is key in his alternative eCommerce business

Ryan Langford is the CEO of Ultimate Bundles. It’s a very different type of eCommerce business to those we normally feature, rather than focus on selling products day in day out, Ryan and his team put...

4 Aug 201641min

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