eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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Episoder(627)

Takeaways from DCA Annual Summit 2016 inc mobile tips, webchat, B2B eCommerce and more

Takeaways from DCA Annual Summit 2016 inc mobile tips, webchat, B2B eCommerce and more

Our host Chloe Thomas attended the Direct Commerce Association Annual Summit last week, and now brings you her pick of the top takeaways from the day. Including great mobile commerce tips from Amy Afr...

6 Jun 201628min

Nineteenth Amendment's Amanda Curtis on building a designer fashion marketplace from scratch

Nineteenth Amendment's Amanda Curtis on building a designer fashion marketplace from scratch

Amanda Curtis talks us through how after 18 months of building a bespoke system she and her team successfully launched Nineteenth Amendment to give brand new fashion designers a powerful and low risk ...

30 Mai 201627min

So Unusual's Kerry Williams is a recent startup, and has LOTS of great advice for us all

So Unusual's Kerry Williams is a recent startup, and has LOTS of great advice for us all

Kerry Williams (our first Australian guest!) is 7 weeks into her new homewares business. With clear USPs and a series focus on the customer she's clearly going to be growing fast. In this episode she ...

23 Mai 201630min

Ask Chloe! Answers to your questions, in honour of the launch of "Customer Manipulation"

Ask Chloe! Answers to your questions, in honour of the launch of "Customer Manipulation"

This episode is our 50th! So we're celebrating by answering your questions. The episode also goes live on the day Chloe's new book "Customer Manipulation How to Influence your Customers to Buy More an...

16 Mai 201635min

Fresh Clean Tees' Matthew Parvis startup subscription business and growing 200% per month

Fresh Clean Tees' Matthew Parvis startup subscription business and growing 200% per month

Matthew Parvis joins Chloe to discuss how he and his wife Melissa launched Fresh Clean Tees in November 2015, and how they've managed to keep growth at a steady 200% month on month. All whilst both ho...

9 Mai 201631min

Takeaways from Internet Retailing Expo - inc Feelunique, Laterooms, Eurostar, Bonmarche

Takeaways from Internet Retailing Expo - inc Feelunique, Laterooms, Eurostar, Bonmarche

Our host Chloe Thomas attended the Internet Retailing Expo last week, and now brings you her pick of the tips and lessons shared there. Specially distilled for the smaller eCommerce retailer. Get the ...

2 Mai 201635min

Takeaways from Catalyst Europe - including FBA, eBay, Amazon, Wholesale, Google and more

Takeaways from Catalyst Europe - including FBA, eBay, Amazon, Wholesale, Google and more

Our host Chloe Thomas attended the Catalyst Conference powered by Channel Advisor last week, and now brings you her pick of the tips and lessons shared there. Specially distilled for the smaller eComm...

25 Apr 201643min

The TeaShed's Jules Quinn the power of team-brand-product and B2B into an eCommerce business

The TeaShed's Jules Quinn the power of team-brand-product and B2B into an eCommerce business

Jules Quinn discusses the power of getting the brand right, and building that brand right to build a business which employs 16 people. The TeaShed is focused on selling tea and drink based gifts, to d...

18 Apr 201625min

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