eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

Episoder(621)

Bureau Direct's Dominic Irons explains how focusing on the customer grew them to 3,500 orders/m

Bureau Direct's Dominic Irons explains how focusing on the customer grew them to 3,500 orders/m

Dominic Irons is the co-owner of Bureau Direct a multi-award-winning mail order stationery retailer. Dominic has grown his low AOV business up to 3,500 orders per month at peak using a range of method...

26 Feb 201631min

Customer Attraction Tips with Shopify 3: 20 Ways to Increase your Email Signs Ups

Customer Attraction Tips with Shopify 3: 20 Ways to Increase your Email Signs Ups

In this podcast we’re going to talk about how to maximise the number of unknown potential customers we can turn into known potential customers – ie how to get more people to sign up to your emails. Th...

24 Feb 201633min

Deborah Lippmann's Mark Lippmann discusses running a multimillion dollar business and Apple Pay

Deborah Lippmann's Mark Lippmann discusses running a multimillion dollar business and Apple Pay

Mark Lippmann is the Managing Partner and Co-Founder at Deborah Lippmann. Deborah Lippmann, the eCommerce business, sells a makeup range focused on nails designed by Deborah Lippmann herself – one of ...

22 Feb 201634min

Customer Attraction Tips with Shopify 2: Customer First Content Marketing

Customer Attraction Tips with Shopify 2: Customer First Content Marketing

In this podcast I’m going to take you through: 1. What sort of ‘content’ we’re talking about 2. Why it’s important to create content to build the conversation with unknown potential customers 3. The c...

17 Feb 201635min

William May Jewellers' Jonny Lomax discusses doubling Christmas sales

William May Jewellers' Jonny Lomax discusses doubling Christmas sales

Jonny Lomax is eCommerce and Marketing Manager at William May Jewellers. William May has been involved in the British jewellery industry for 190 years(!), they sell vintage jewellery specialising in l...

15 Feb 201635min

Customer Attraction Tips 1: Marketing you can use to get the Attention of Potential Customers

Customer Attraction Tips 1: Marketing you can use to get the Attention of Potential Customers

In this podcast I’m going to take you through: 1. Why attraction is important, and what it means 2. The importance of building trust in your conversations (what I mean by conversations!) 3. The three ...

10 Feb 201627min

Takeaways from The Delivery Conference – including ASOS, House of Fraser, John Lewis, and M&S

Takeaways from The Delivery Conference – including ASOS, House of Fraser, John Lewis, and M&S

Our host Chloe Thomas attended The Delivery Conference powered by MetaPack last week, and now brings you her pick of the tips and lessons shared there. Specially distilled for the smaller eCommerce re...

8 Feb 201654min

Shop America's Gerjo van den Burg turns over €300,000 with his low AOV eCommerce business

Shop America's Gerjo van den Burg turns over €300,000 with his low AOV eCommerce business

Our first interview from the Netherlands! Gerjo van den Berg runs Shop America an online only eCommerce store supplying American products (from sweets to salad dressing) to customers in the Netherland...

1 Feb 201632min

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