eCommerce MasterPlan

eCommerce MasterPlan

Trying to work out how to acquire more customers?

Need to improve customer retention?

Or just looking for some reassurance you’re on the right track?

That’s what the eCommerce MasterPlan is here for.

Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.

Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.

Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.


Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

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Episoder(627)

Deborah Lippmann's Mark Lippmann discusses running a multimillion dollar business and Apple Pay

Deborah Lippmann's Mark Lippmann discusses running a multimillion dollar business and Apple Pay

Mark Lippmann is the Managing Partner and Co-Founder at Deborah Lippmann. Deborah Lippmann, the eCommerce business, sells a makeup range focused on nails designed by Deborah Lippmann herself – one of ...

22 Feb 201634min

Customer Attraction Tips with Shopify 2: Customer First Content Marketing

Customer Attraction Tips with Shopify 2: Customer First Content Marketing

In this podcast I’m going to take you through: 1. What sort of ‘content’ we’re talking about 2. Why it’s important to create content to build the conversation with unknown potential customers 3. The c...

17 Feb 201635min

William May Jewellers' Jonny Lomax discusses doubling Christmas sales

William May Jewellers' Jonny Lomax discusses doubling Christmas sales

Jonny Lomax is eCommerce and Marketing Manager at William May Jewellers. William May has been involved in the British jewellery industry for 190 years(!), they sell vintage jewellery specialising in l...

15 Feb 201635min

Customer Attraction Tips 1: Marketing you can use to get the Attention of Potential Customers

Customer Attraction Tips 1: Marketing you can use to get the Attention of Potential Customers

In this podcast I’m going to take you through: 1. Why attraction is important, and what it means 2. The importance of building trust in your conversations (what I mean by conversations!) 3. The three ...

10 Feb 201627min

Takeaways from The Delivery Conference – including ASOS, House of Fraser, John Lewis, and M&S

Takeaways from The Delivery Conference – including ASOS, House of Fraser, John Lewis, and M&S

Our host Chloe Thomas attended The Delivery Conference powered by MetaPack last week, and now brings you her pick of the tips and lessons shared there. Specially distilled for the smaller eCommerce re...

8 Feb 201654min

Shop America's Gerjo van den Burg turns over €300,000 with his low AOV eCommerce business

Shop America's Gerjo van den Burg turns over €300,000 with his low AOV eCommerce business

Our first interview from the Netherlands! Gerjo van den Berg runs Shop America an online only eCommerce store supplying American products (from sweets to salad dressing) to customers in the Netherland...

1 Feb 201632min

Getting to 50 order a month FAST on WooCommerce with Taste Tradition Direct's Ian Smith

Getting to 50 order a month FAST on WooCommerce with Taste Tradition Direct's Ian Smith

Ian Smith has recently partnered with the wholesale butchers Taste Tradition - to bring their outstanding products to the consumer. using a "get it wrong quickly" approach he's made the most of Christ...

25 Jan 201629min

Experts View: The Key to eCommerce Success in 2016

Experts View: The Key to eCommerce Success in 2016

The Expert View you've been waiting for - just what is going to be the key to eCommerce success in 2016? Our experts do not dissappoint! Listen to this podcast to make sure you're set up for great suc...

18 Jan 201621min

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