The Measurement Roadmap: How it Works
In this episode of the E-Commerce Playbook, Taylor Holiday and Richard Gaffin dig into the Measurement Roadmap—CTC’s framework for deciding what to test, when to test it, and why it matters. They unpa...
25 Sep 202530min
Is AppLovin making a comeback?
Most brands rush into new ad platforms before they’re ready. In this episode, Richard and Tony break down why channel expansion is less about “good or bad” and more about timing and fuel.They revisit ...
23 Sep 202526min
The Best (& Worst) Creative Demand Scores We’ve Seen for Brands
As Q4 approaches, creative demand becomes one of the biggest challenges for brands looking to scale efficiently. In this episode, Richard Gaffin (Director of Digital Product Strategy at CTC) sits down...
18 Sep 202538min
How a CTC Client Unlocked 40% YoY Growth
In this week’s episode of the Ecommerce Playbook Podcast, Luke Austin (VP of Ecommerce Strategy at CTC) sits down with Mike McVerry, SVP of Ecommerce & International Sales at Urban Armor Gear (UAG) to...
16 Sep 202540min
How 2 top-tier strategists actually forecast client growth
In this special episode of the Ecommerce Playbook Podcast, Luke Austin takes the reins and brings in two of CTC’s top-performing growth strategists—Lacie Geary and Brian Sakansky—for a deep dive into ...
11 Sep 202547min
Understanding the Seasonality of Media Buying by Month & Day
When should you really be spending more? Which days of the week drive the most revenue—for your brand?In this episode, Richard is joined by Luke Austin (VP of Growth at Common Thread Collective) to wa...
9 Sep 202539min
Your Marginal Frontier Will Determine Your Q4
In this episode of The Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday dig deeper into the Spending Power Model—breaking down why the next dollar you spend doesn’t always produce the sam...
4 Sep 202528min
What's the best (and worst) e-Commerce niche right now?
In place of this week’s Tuesday ECPP episode, we’re featuring CTC’s newest podcast: The DTC Hotline.In this week’s episode, Richard Gaffin is joined by Tony “The Chopper” Chopp (VP of Paid Media) and ...
2 Sep 202536min
