Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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Episoder(458)

Is Ecommerce Finally Rebounding? Here’s What the Data Says.

Is Ecommerce Finally Rebounding? Here’s What the Data Says.

After months of mixed signals, new data from the DTC Index shows ecommerce revenue is up 10% year over year — but consumer confidence is heading in the opposite direction.In this episode, host Richard...

30 Okt 202522min

How to Plan Hour-by-Hour Spend for Black Friday & Cyber Monday

How to Plan Hour-by-Hour Spend for Black Friday & Cyber Monday

Want to stop guessing when to spend your Meta budget during Black Friday and Cyber Monday? This episode breaks down exactly how to plan your ad spend hour by hour so you can hit your revenue goals wit...

28 Okt 202532min

DTC Hotline: How would you identify and fill your Q4 revenue gaps?

DTC Hotline: How would you identify and fill your Q4 revenue gaps?

This is a special Friday episode feature of CTC's DTC Hotline:Most brands talk about hitting their Q4 goals — but few have a system to identify and close revenue gaps before they happen.In this episod...

24 Okt 202530min

Solving Meta Ad Creative, eCom Monopolies, and Agency Partnerships

Solving Meta Ad Creative, eCom Monopolies, and Agency Partnerships

In this special episode of the Random Show, Taylor Holiday and Andrew Faris unpack a wide-ranging conversation—from AI’s potential to predict creative performance before launch, to the messy truth abo...

23 Okt 20251h 12min

From JP Morgan to DTC: How Ondo Built a Better Sock Brand

From JP Morgan to DTC: How Ondo Built a Better Sock Brand

He left JP Morgan to build a sock brand  and it worked.In this episode of podcast, Taylor sits down with Daniel Shim, founder of Ondo, the DTC brand reinventing no-show socks. They dig into how a fina...

21 Okt 202532min

Why Retention Starts at Acquisition: A New Approach to LTV Growth

Why Retention Starts at Acquisition: A New Approach to LTV Growth

Most brands treat retention and acquisition as separate strategies and that’s the problem. In this episode, we reveal why retention actually begins at acquisition and how understanding your customer l...

16 Okt 202541min

The Modern Media Playbook

The Modern Media Playbook

In this episode of the podcast, Taylor and Luke take you inside the system Common Thread Collective has built to define what modern media management really looks like in 2025.Media buying has evolved ...

14 Okt 202550min

How to Win Q4 with Data, Not Guesswork

How to Win Q4 with Data, Not Guesswork

Stop guessing — start scaling.In this episode of Podcast, Richard and Luke break down how one eight-figure brand completely rewrote its Q4 plan using the Profit System’s Spend Power Model and Creative...

9 Okt 202535min

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