How to Win Q4 with Data, Not Guesswork
Stop guessing — start scaling.In this episode of Podcast, Richard and Luke break down how one eight-figure brand completely rewrote its Q4 plan using the Profit System’s Spend Power Model and Creative...
9 Okt 202535min
Stop Wasting Your Q4 Budget on Holiday UGC
Most brands blow their Q4 creator budget on one thing: holiday only content. In this episode of thPodcast, Richard sits down with Adrianne, Director of Creator Content, to break down why that’s a mist...
7 Okt 202525min
How to Craft the Best BFCM Offer this Year
As Q4 kicks off, one of the biggest levers brands can pull is their offer strategy. In this episode, Richard Gaffin (Director of Digital Product Strategy) and Taylor Holiday (CEO) break down how to de...
2 Okt 202526min
eCommerce Is About to Evolve - Taylor Holiday's Keynote @ Stord Summit
In this special episode, we share Taylor Holiday’s keynote from Stord’s Summit.(https://www.stord.com/) He unpacks the four eras of DTC—COVID’s boom, the lean “Ozempic era,” and what he calls the “Flo...
30 Sep 202548min
The Measurement Roadmap: How it Works
In this episode of the E-Commerce Playbook, Taylor Holiday and Richard Gaffin dig into the Measurement Roadmap—CTC’s framework for deciding what to test, when to test it, and why it matters. They unpa...
25 Sep 202530min
Is AppLovin making a comeback?
Most brands rush into new ad platforms before they’re ready. In this episode, Richard and Tony break down why channel expansion is less about “good or bad” and more about timing and fuel.They revisit ...
23 Sep 202526min
The Best (& Worst) Creative Demand Scores We’ve Seen for Brands
As Q4 approaches, creative demand becomes one of the biggest challenges for brands looking to scale efficiently. In this episode, Richard Gaffin (Director of Digital Product Strategy at CTC) sits down...
18 Sep 202538min
How a CTC Client Unlocked 40% YoY Growth
In this week’s episode of the Ecommerce Playbook Podcast, Luke Austin (VP of Ecommerce Strategy at CTC) sits down with Mike McVerry, SVP of Ecommerce & International Sales at Urban Armor Gear (UAG) to...
16 Sep 202540min
