Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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Episoder(439)

The Secret That Prepares Accelerator Brands for 8-Figure Success

The Secret That Prepares Accelerator Brands for 8-Figure Success

As brands approach the $1M–$10M revenue range, they often find themselves stuck—still hustling, but with slower growth and rising costs. That’s where CTC’s Global Accelerator comes in. In this episode...

7 Aug 202547min

Last Week’s Podcast Crushed on X—Here’s Why It Did

Last Week’s Podcast Crushed on X—Here’s Why It Did

In this episode of the E-Commerce Playbook Podcast, Taylor Holiday and Richard Gaffin unpack the surprising success of last week’s episode—and explore what it reveals about content that actually reson...

5 Aug 202533min

We Ran Incrementality Tests... Meta’s Tool Didn’t Win

We Ran Incrementality Tests... Meta’s Tool Didn’t Win

After months of speculation, testing, and internal debate, CTC put Meta’s new Incremental Attribution Tool to the test—three times.In this episode, Richard Gaffin sits down with VP of Paid Media Tony ...

31 Jul 202520min

Lessons from 11 Years of Building an Agency — and What Happened After

Lessons from 11 Years of Building an Agency — and What Happened After

In this episode of The Random Show, Taylor Holiday and Andrew Faris sit down for a moment of focus—because something big just happened.Common Thread Collective has a new growth partner. Taylor breaks ...

29 Jul 20251h 53min

Lessons from 11 Years of Building an Agency — and What Happened After

Lessons from 11 Years of Building an Agency — and What Happened After

In this episode of The Random Show, Taylor Holiday and Andrew Faris sit down for a moment of focus—because something big just happened.Common Thread Collective has a new growth partner. Taylor breaks ...

29 Jul 20251h 53min

Summit Recap: Lessons You Only Learn From Talking with Clients In Person

Summit Recap: Lessons You Only Learn From Talking with Clients In Person

At CTC’s recent Client Summit, Taylor Holiday and Richard Gaffin sat down to unpack what happens when you get out from behind Zoom and into a room with the people you work with. The result? Honest con...

24 Jul 202522min

CTC Summit: Why 2025 eCom Is a Tale of Two Cities: Winners & Losers

CTC Summit: Why 2025 eCom Is a Tale of Two Cities: Winners & Losers

The Tale of Two Cities in E-Commerce: Winners and Losers in 2025At CTC’s Client Summit, Taylor Holiday shares an unfiltered perspective on where the economy, the world, and the e-commerce landscape ar...

22 Jul 20251h 5min

14 Days, $1.28M: We CRUSHED Our Million-Dollar Challenge!

14 Days, $1.28M: We CRUSHED Our Million-Dollar Challenge!

Can you turn 14 days into $1.28 million? We did—and we're breaking down exactly how we crushed our million-dollar challenge!In this episode, join Richard and Luke as they unpack the intense 14-day jou...

17 Jul 202524min

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