How 2 top-tier strategists actually forecast client growth
In this special episode of the Ecommerce Playbook Podcast, Luke Austin takes the reins and brings in two of CTC’s top-performing growth strategists—Lacie Geary and Brian Sakansky—for a deep dive into ...
11 Sep 202547min
Understanding the Seasonality of Media Buying by Month & Day
When should you really be spending more? Which days of the week drive the most revenue—for your brand?In this episode, Richard is joined by Luke Austin (VP of Growth at Common Thread Collective) to wa...
9 Sep 202539min
Your Marginal Frontier Will Determine Your Q4
In this episode of The Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday dig deeper into the Spending Power Model—breaking down why the next dollar you spend doesn’t always produce the sam...
4 Sep 202528min
What's the best (and worst) e-Commerce niche right now?
In place of this week’s Tuesday ECPP episode, we’re featuring CTC’s newest podcast: The DTC Hotline.In this week’s episode, Richard Gaffin is joined by Tony “The Chopper” Chopp (VP of Paid Media) and ...
2 Sep 202536min
A Live Demo of How to Forecast Your Q4 Against Tariffs
In this episode of the Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday dive deep into the practical use cases of Spend & aMER forecasting models—powerful tools that help brands set budge...
28 Aug 202527min
Why Forecasts are Bottlenecked by Creative Diversity
In this episode of the Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday unpack the critical connection between forecasting models and creative production. Forecasting isn’t just about pre...
26 Aug 202540min
The Forecasting Framework Every Brand Needs Before Q4
In this episode of The Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday unpack why forecasting isn’t just about models—it’s about execution. They explore how the best brands combine data,...
25 Aug 202525min
Why right now is the best time to dial in your spend vs. aMER
In this episode of The Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday break down why so many e-commerce leaders rely on guesswork and ambition instead of reality—and how forecasting mod...
19 Aug 202527min
