Inside CTC’s New Strategic Partnership: What's Next?
Discover the next chapter in Common Thread Collective’s story as Taylor Holiday takes you behind the scenes of our 12-year journey from a tiny IKEA furnished office and our first Facebook ad experimen...
15 Jul 202530min
Meta's Attribution Settings Don't Matter Anymore
In this episode of the podcast, we dismantle the old school attribution windows holding your ad strategy hostage and reveal a simple framework for measuring true incremental ROAS.What you’ll discover:...
10 Jul 202517min
3 Moves to Save Your Brand From Financial Collapse
Is your brand feeling the squeeze? You’re not alone.In today’s episode, we break down three essential moves every DTC and ecommerce brand must make to survive—and thrive—amid rising bankruptcy rates a...
8 Jul 202518min
Are Ecommerce Brands Suddenly Failing?
Ecommerce brands are quietly shutting their doors, but what's really behind this sudden wave of closures? In this episode, we dive deep into exclusive industry data, consumer trends, and expert analys...
3 Jul 202545min
6 Questions That Expose Weak Brands
Are you building a resilient brand or just delaying the inevitable?In this episode of the Podcast, we tackle six hard hitting questions every founder and operator needs to answer right now. From survi...
1 Jul 202510min
Can We Save the $1M Challenge? – We’re $577K Short
We’re $423K into our 14-day, $1M revenue challenge—and the pressure is mounting. With just 6 days left, we’re $577K short of our goal.In this episode, Luke Austin breaks down:What’s working (returning...
26 Jun 202510min
The Future of Ads According to Meta (Straight from the Summit)
What’s next for Meta ads? We just got back from Meta’s Performance Summit, and the future is clear: incrementality, AI tuning, creative velocity, and less button pushing, more strategy. In this episod...
24 Jun 202545min
Meta's New Setting Beat Our Old Campaign by 18%
Meta just rolled out a brand new attribution setting called Incremental Attribution and we put it to the test.In this episode of the Podcast, Richard is joined by Tony and McCay to break down the resu...
19 Jun 202517min
