How Do I Pitch My Boss on Cost Caps? on DTC Hotline Ep. 2
In this week’s episode of The DTC Hotline, Richard Gaffin is joined once again by Tony “The Chopper” Chopp (VP of Paid Media) and Luke “The Weatherman” Austin (VP of eCommerce Strategy) to take real q...
15 Aug 202535min
Understanding Spend vs. aMER, and Spending Power
In this episode of the E-Commerce Playbook Podcast, Richard Gaffin is joined by Luke Austin (VP of E-Commerce Strategy at CTC) and Steve Rekuc (Director of Data) to unpack one of CTC’s most powerful f...
14 Aug 202536min
CTC Summit '25: An inside look at CTC’s exact client growth strategy
Get an exclusive look behind the curtain with our VP of Strategy, Luke, as he breaks down how CTC is transforming profit-driven growth through clarity, measurement, and scalable systems. Discover how ...
12 Aug 202523min
What is the future of eCom? on DTC Hotline Episode 1
In the debut of The DTC Hotline, Richard Gaffin is joined by Tony “The Chopper” Chopp (VP of Paid Media) and Luke “The Weatherman” Austin (VP of eCommerce Strategy) to take real questions from eComm o...
8 Aug 202537min
The Secret That Prepares Accelerator Brands for 8-Figure Success
As brands approach the $1M–$10M revenue range, they often find themselves stuck—still hustling, but with slower growth and rising costs. That’s where CTC’s Global Accelerator comes in. In this episode...
7 Aug 202547min
Last Week’s Podcast Crushed on X—Here’s Why It Did
In this episode of the E-Commerce Playbook Podcast, Taylor Holiday and Richard Gaffin unpack the surprising success of last week’s episode—and explore what it reveals about content that actually reson...
5 Aug 202533min
We Ran Incrementality Tests... Meta’s Tool Didn’t Win
After months of speculation, testing, and internal debate, CTC put Meta’s new Incremental Attribution Tool to the test—three times.In this episode, Richard Gaffin sits down with VP of Paid Media Tony ...
31 Jul 202520min
Lessons from 11 Years of Building an Agency — and What Happened After
In this episode of The Random Show, Taylor Holiday and Andrew Faris sit down for a moment of focus—because something big just happened.Common Thread Collective has a new growth partner. Taylor breaks ...
29 Jul 20251h 53min
