Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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Episoder(439)

95% of Ecommerce Businesses Are Worth NOTHING

95% of Ecommerce Businesses Are Worth NOTHING

95% of ecommerce brands are worth ZERO. Why? In this episode, we unpack the harsh reality behind most DTC businesses, why logical decisions don’t drive entrepreneurship—and what actually does.Taylor a...

20 Mai 202531min

Daily Ad Tweaks Are Wasting Your Budget

Daily Ad Tweaks Are Wasting Your Budget

Are you obsessively tweaking your ad campaigns only to see flat results?In this episode of the Podcast, Richard sits down with Luke Austin, to expose why daily bid and budget changes are wasting your ...

15 Mai 202533min

Inside the $10M+ Brand Growth Workflow (Real Client Example)

Inside the $10M+ Brand Growth Workflow (Real Client Example)

Ever wonder how $10M+ ecommerce brands make their next move?In this episode of the Podcast, Taylor and Richard walk through a real world growth scenario pulled directly from CTC’s work with a 9-figure...

13 Mai 202523min

We Killed the Growth Map! Here’s What Replaces It

We Killed the Growth Map! Here’s What Replaces It

We just did something radical: we killed the Growth Map—CTC’s signature media buying tool used for years across hundreds of ecommerce brands.Why?Because AI changed the game.In this episode of the Podc...

8 Mai 202526min

Growth Is a Muscle—Here’s How to Train It

Growth Is a Muscle—Here’s How to Train It

Most brands think they have a growth problem—but what they really have is a DOING problem. In this episode, we break down why volume of action is the single greatest predictor of business growth—and h...

6 Mai 202521min

How Skullcandy Used a Competitor to Win New Customer

How Skullcandy Used a Competitor to Win New Customer

What happens when you collaborate with a competitor instead of competing with them?In this episode of the Podcast, we sit down with Skullcandy CEO Brian Garofalow to unpack the bold business strategy ...

1 Mai 202537min

We Built Our Own Incrementality Testing Tool

We Built Our Own Incrementality Testing Tool

After years of relying on expensive, limited solutions, we decided to build our own. In this episode of the  Podcast, CTC’s VP of Ecommerce Strategy Luke Austin is joined by VP of Technology Kwa and D...

29 Apr 202543min

March Report Card: Did We Hit or Miss the Forecast

March Report Card: Did We Hit or Miss the Forecast

How did our clients actually perform in March 2025?On this episode of the podcast, Taylor and Richard break down the latest performance scorecard across our client portfolio—revealing exactly how we s...

24 Apr 202521min

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