Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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Episoder(459)

Lessons from 11 Years of Building an Agency — and What Happened After

Lessons from 11 Years of Building an Agency — and What Happened After

In this episode of The Random Show, Taylor Holiday and Andrew Faris sit down for a moment of focus—because something big just happened.Common Thread Collective has a new growth partner. Taylor breaks ...

29 Jul 20251h 53min

Summit Recap: Lessons You Only Learn From Talking with Clients In Person

Summit Recap: Lessons You Only Learn From Talking with Clients In Person

At CTC’s recent Client Summit, Taylor Holiday and Richard Gaffin sat down to unpack what happens when you get out from behind Zoom and into a room with the people you work with. The result? Honest con...

24 Jul 202522min

CTC Summit: Why 2025 eCom Is a Tale of Two Cities: Winners & Losers

CTC Summit: Why 2025 eCom Is a Tale of Two Cities: Winners & Losers

The Tale of Two Cities in E-Commerce: Winners and Losers in 2025At CTC’s Client Summit, Taylor Holiday shares an unfiltered perspective on where the economy, the world, and the e-commerce landscape ar...

22 Jul 20251h 5min

14 Days, $1.28M: We CRUSHED Our Million-Dollar Challenge!

14 Days, $1.28M: We CRUSHED Our Million-Dollar Challenge!

Can you turn 14 days into $1.28 million? We did—and we're breaking down exactly how we crushed our million-dollar challenge!In this episode, join Richard and Luke as they unpack the intense 14-day jou...

17 Jul 202524min

Inside CTC’s New Strategic Partnership: What's Next?

Inside CTC’s New Strategic Partnership: What's Next?

Discover the next chapter in Common Thread Collective’s story as Taylor Holiday takes you behind the scenes of our 12-year journey from a tiny IKEA furnished office and our first Facebook ad experimen...

15 Jul 202530min

Meta's Attribution Settings Don't Matter Anymore

Meta's Attribution Settings Don't Matter Anymore

In this episode of the podcast, we dismantle the old school attribution windows holding your ad strategy hostage and reveal a simple framework for measuring true incremental ROAS.What you’ll discover:...

10 Jul 202517min

 3 Moves to Save Your Brand From Financial Collapse

3 Moves to Save Your Brand From Financial Collapse

Is your brand feeling the squeeze? You’re not alone.In today’s episode, we break down three essential moves every DTC and ecommerce brand must make to survive—and thrive—amid rising bankruptcy rates a...

8 Jul 202518min

Are Ecommerce Brands Suddenly Failing?

Are Ecommerce Brands Suddenly Failing?

Ecommerce brands are quietly shutting their doors, but what's really behind this sudden wave of closures? In this episode, we dive deep into exclusive industry data, consumer trends, and expert analys...

3 Jul 202545min

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