Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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Episoder(439)

2025 Guide to Profitable META Media Buying

2025 Guide to Profitable META Media Buying

Meta’s ad platform has changed—again. In this episode, we break down the exact strategies we’re using at Common Thread Collective to drive profitable growth for ecommerce brands in 2025.You’ll learn:W...

22 Apr 202553min

Why 50 Brands Trust Our $5K Global Accelerator

Why 50 Brands Trust Our $5K Global Accelerator

What if you could get full funnel growth support, media buying, strategy, forecasting, creative direction, for just $5K/month on a month-to-month agreement?In this episode of the Podcast, Richard and ...

17 Apr 202518min

How to Tailor Your Tariff Response: The 4-Part System

How to Tailor Your Tariff Response: The 4-Part System

Tariffs are here—and they’re not hitting every brand the same. In this solo episode, Taylor walks through a critical 4 part framework designed to help ecommerce founders and operators craft the right ...

15 Apr 202519min

Forget Stability—Chaos Is the New Normal

Forget Stability—Chaos Is the New Normal

If you’re waiting for things to “go back to normal” in ecommerce… stop.In this episode, Taylor and Richard break down why chaos is no longer the exception  “it’s the rule” and what that means for how ...

10 Apr 202533min

Tariffs, Sentiment & Spending: What the Data Says About Q2

Tariffs, Sentiment & Spending: What the Data Says About Q2

In this episode of the Podcast, Richard is joined by Steve Rekuc, our Director of Data, for a deep dive into what Q1 taught us — and what’s coming next.We’re breaking down the latest from our Direct t...

8 Apr 202520min

Tariffs Are Here: We’re Offering Emergency Support

Tariffs Are Here: We’re Offering Emergency Support

Emergency Update for Ecommerce Brands: Tariffs have arrived and they’re already impacting your bottom line. Costs are rising, margins shrinking, and uncertainty is high. But you’re not alone.In this s...

4 Apr 20256min

YouTube Ads: The Underestimated Channel Driving Real Growth Right Now

YouTube Ads: The Underestimated Channel Driving Real Growth Right Now

Are you overlooking YouTube ads in your marketing strategy? On today’s podcast, we’re breaking down why most brands are significantly underestimating YouTube and how it’s quietly becoming the hidden g...

3 Apr 202544min

This Broke the Internet: The ChatGPT Update That Changed Everything

This Broke the Internet: The ChatGPT Update That Changed Everything

The future of ad creative just changed forever. In this episode of the Podcast, we break down the latest ChatGPT model update that literally broke the internet — and why it’s the biggest shift in AI-g...

1 Apr 202544min

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