Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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Episoder(440)

This Broke the Internet: The ChatGPT Update That Changed Everything

This Broke the Internet: The ChatGPT Update That Changed Everything

The future of ad creative just changed forever. In this episode of the Podcast, we break down the latest ChatGPT model update that literally broke the internet — and why it’s the biggest shift in AI-g...

1 Apr 202544min

The Four Biggest 6-figure Brand Struggles

The Four Biggest 6-figure Brand Struggles

Are you stuck at six figures, unsure how to scale without burning your budget on expensive agencies or freelancers? You’re not alone. Most growing ecommerce brands face the same struggles—limited reso...

27 Mar 202543min

Meta’s Andromeda: The Biggest Shift in Facebook Ads Since iOS14

Meta’s Andromeda: The Biggest Shift in Facebook Ads Since iOS14

Meta just flipped the script on media buying — and if you’re still running ads the old way, you’re already falling behind. In this episode of the Ecommerce Playbook Podcast, Taylor breaks down everyth...

25 Mar 202531min

How D. Louise Went From Scrappy Start-Up To 8-Figure Jewelry Brand

How D. Louise Went From Scrappy Start-Up To 8-Figure Jewelry Brand

In this episode of the Ecommerce Playbook Podcast, we sit down with Jack Zamichides, CEO of D Louise, to explore the journey from a small, scrappy startup to a fast-growing jewelry brand on the path t...

20 Mar 202532min

Unbiased eCom Forecasting Starts with a Reality Check

Unbiased eCom Forecasting Starts with a Reality Check

In this episode of the Ecommerce Playbook Podcast, we’re diving into the crucial role of accurate forecasting in driving e-commerce growth — especially during challenging times. Inspired by our upcomi...

18 Mar 202527min

How Taylor Holiday Views Influencer Marketing

How Taylor Holiday Views Influencer Marketing

In this episode of the Ecommerce Playbook Podcast, we’re diving into influencer marketing and seeding—a foundational strategy that often gets overlooked in the rush to optimize ad accounts. This episo...

14 Mar 202527min

How Tecovas’ CMO Uses Product to Unlock New Markets

How Tecovas’ CMO Uses Product to Unlock New Markets

This episode isn’t just about a viral Tecovas ad—it’s about the bigger picture of authentic marketing. We sit down with Krista Dalton, CMO of Tecovas, to break down the full story behind their marketi...

11 Mar 202559min

We Ranked Every Employee—Here’s What Happened!

We Ranked Every Employee—Here’s What Happened!

Ever wondered what would happen if you ranked every employee in your company? We did exactly that—and the results were eye-opening.In this episode of the Podcast, we dive deep into the Key Employee In...

6 Mar 202551min

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