Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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Episoder(459)

Taylor & Andrew Break Baseball Cards & Break Down DTC in 2025

Taylor & Andrew Break Baseball Cards & Break Down DTC in 2025

In this episode of The Random Show, Taylor Holiday and Andrew Faris are back—new set, same chaos.They dive into the uncomfortable truths of e-commerce: zero barriers to entry, infinite competition, an...

3 Jun 20251h 41min

Meta’s New Attribution Model Will Blow Up Your Ad Strategy—Here’s Why

Meta’s New Attribution Model Will Blow Up Your Ad Strategy—Here’s Why

Meta just dropped a game changing attribution feature, and it could completely upend how you measure ad performance.In this episode of the Podcast, CTC’s VP of Paid Media Tony Chopp and Paid Social Ma...

29 Mai 202532min

CMOs: Stop Measuring, Start Creating Moments

CMOs: Stop Measuring, Start Creating Moments

In this solo episode of the Podcast, Taylor shares a powerful lesson from Cozy Earth’s CMO, who broke free from the measurement rabbit hole to create a viral TikTok challenge that earned 10M+ impressi...

27 Mai 202512min

Diagnose Your Ecommerce Growth Potential in 5 Minutes

Diagnose Your Ecommerce Growth Potential in 5 Minutes

Is your brand truly set up for growth? Or just treading water?In this episode of the Podcast, Taylor and Richard introduce CTC’s brand new Strategic Growth Scorecard—a 7-metric framework designed to h...

22 Mai 202532min

95% of Ecommerce Businesses Are Worth NOTHING

95% of Ecommerce Businesses Are Worth NOTHING

95% of ecommerce brands are worth ZERO. Why? In this episode, we unpack the harsh reality behind most DTC businesses, why logical decisions don’t drive entrepreneurship—and what actually does.Taylor a...

20 Mai 202531min

Daily Ad Tweaks Are Wasting Your Budget

Daily Ad Tweaks Are Wasting Your Budget

Are you obsessively tweaking your ad campaigns only to see flat results?In this episode of the Podcast, Richard sits down with Luke Austin, to expose why daily bid and budget changes are wasting your ...

15 Mai 202533min

Inside the $10M+ Brand Growth Workflow (Real Client Example)

Inside the $10M+ Brand Growth Workflow (Real Client Example)

Ever wonder how $10M+ ecommerce brands make their next move?In this episode of the Podcast, Taylor and Richard walk through a real world growth scenario pulled directly from CTC’s work with a 9-figure...

13 Mai 202523min

We Killed the Growth Map! Here’s What Replaces It

We Killed the Growth Map! Here’s What Replaces It

We just did something radical: we killed the Growth Map—CTC’s signature media buying tool used for years across hundreds of ecommerce brands.Why?Because AI changed the game.In this episode of the Podc...

8 Mai 202526min

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