
Maximizing Black Friday Sales: Data-Driven Discounting Strategies
In this episode, we're diving deep into the latest Black Friday trends for 2024. Join Richard and Taylor as they break down the key data from our Black Friday/Cyber Monday offer database. We’ll discus...
26 Sep 202425min

What Founders Struggle With Most: Human Connection Over Data
In this episode, Richard and Taylor discuss one of the biggest challenges founders face: the balance between human connection and data driven decision making. While much of business focuses on metrics...
24 Sep 202430min

Creative Strategy for the Holidays: Rollercoasters, Peaks, and Valleys
In this episode, Richard sits down with Aileen McKenna, Director of Creative Strategy and Performance, to discuss the ultimate creative strategy for the 2024 holiday season. Together, they break down...
19 Sep 202430min

August Insights & What to Expect for Q4: State of the Industry
In this month’s edition of the DTC Index, we take a comprehensive look at the state of ecommerce as we recap August's performance and prepare for the crucial Q4 holiday season! Join our expert panel a...
18 Sep 202436min

Building Trust and Authority: A Guide for Change Agents
In this episode, Richard and Taylor explore what it truly means to be a change agent within an organization. Drawing from their experiences at Common Thread Collective (CTC), they dive into the challe...
17 Sep 202442min

Turn Your Accountant Into An Asset
In this episode, Richard and Taylor dive into a crucial yet often overlooked aspect of business success: the relationship between entrepreneurs and their accountants. Taylor shares insights from his r...
12 Sep 202428min

Meet CTC's First AI Bot: A New Era in Ecommerce Creativity
This episode is unlike any other — we’re excited to introduce you to CTC's first ever AI bot guest! Join Taylor as he sits down with Jacob Posel, who is a real human, designed to revolutionize the way...
11 Sep 202444min

6 Essential Google Ads Strategies for a Profitable Holiday Season
Get ready for the holiday season with essential Google Ads strategies that will help you maximize your sales and profitability! In this episode, Richard is joined by Tony Chopp to discuss the six crit...
5 Sep 202445min



















