Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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Episoder(460)

Unlocking Profit: The Hardest (But Most Important) Part of Scaling

Unlocking Profit: The Hardest (But Most Important) Part of Scaling

Scaling your ecommerce business is exciting—but are you unknowingly leaving profit on the table? In this episode of the Playbook Podcast, Richard and Taylor dive into the hardest (but most critical) p...

5 Des 202424min

2025 Starts Here + BFCM Data You Need to See

2025 Starts Here + BFCM Data You Need to See

Get the inside scoop on the latest Black Friday and Cyber Monday (BFCM) trends and what they mean for the future of ecommerce!  In this episode of the podcast, Richard and Taylor discuss early BFCM da...

3 Des 202417min

FINAL WARNING: Your Black Friday Strategy is Missing THIS!

FINAL WARNING: Your Black Friday Strategy is Missing THIS!

Are you ready for Black Friday and Cyber Monday? Time is running out, and your Q4 success depends on taking action NOW. In this episode, we reveal the 5 MUST DO strategies to dominate the busiest shop...

26 Nov 202428min

The Truth About AppLovin: Should You Shift Your Budget NOW?

The Truth About AppLovin: Should You Shift Your Budget NOW?

Is AppLovin the ecommerce advertising breakthrough we’ve all been waiting for? With claims that it’s almost as good as Facebook Ads—if not better—this mobile in game ad platform has quickly become the...

21 Nov 202417min

Is This the Beginning of a DTC Comeback?: State of the Industry

Is This the Beginning of a DTC Comeback?: State of the Industry

Dive into the latest insights from the ecommerce industry with our October State of Industry Report! Join Taylor, Steve, Jeremiah, and Yarden as they break down October’s key data trends, highlight gr...

19 Nov 202429min

How to Turn Amazon Into a DTC Profit Powerhouse

How to Turn Amazon Into a DTC Profit Powerhouse

Struggling to balance your Amazon sales with your DTC (direct-to-consumer) growth? In this episode, we reveal how to transform Amazon from a competitor into a crucial ally for boosting your entire eco...

14 Nov 202423min

How We Went from 5 to 30 Clients in 4 Months - We Need More Talent

How We Went from 5 to 30 Clients in 4 Months - We Need More Talent

Welcome back to the Podcast! On this episode Taylor is joined by Joy Sharma, to discuss the explosive rise of the CTC Global Accelerator – scaling from 5 to 30 clients in just 4 months. With demand th...

12 Nov 202425min

What Finance Got Wrong About Revenue Forecasting (and How Marketers Can Fix It!)

What Finance Got Wrong About Revenue Forecasting (and How Marketers Can Fix It!)

Get the Prophit System: https://commonthreadco.com/pages/ecommerce-strategy In this episode of the podcast, we explore the critical disconnect between finance-driven revenue forecasting and the actua...

7 Nov 202420min

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