Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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Episoder(460)

 The Missing Link in Your Ad Strategy: Creator Content That Works

The Missing Link in Your Ad Strategy: Creator Content That Works

Discover the key to transforming your ad strategy with creator-driven content that delivers real results. In this episode, Richard and Adrianne reveal how brands can integrate high-quality creator con...

21 Jan 202524min

Say Goodbye to TikTok? The Truth About the Possible Ban

Say Goodbye to TikTok? The Truth About the Possible Ban

Is TikTok on the verge of being banned in the United States? In this episode of the Podcast, we dive into the Supreme Court hearing that could determine TikTok’s future and its potential impact on the...

16 Jan 202519min

How We Forecast Millions in Revenue for DTC Brands

How We Forecast Millions in Revenue for DTC Brands

Discover the step-by-step process behind CTC’s Prophit System, our proven method used to forecast millions in revenue for leading DTC brands.  In this video, we dive into the daily workflows, data int...

14 Jan 20257min

 Why Product Development is the Future of Ecommerce Growth

Why Product Development is the Future of Ecommerce Growth

Discover why product development is the ultimate growth engine for ecommerce brands in today’s competitive market. In this episode of the Podcast, we talk how creative, story-driven product developmen...

9 Jan 202529min

Brands That Win in 2025 Will Do THIS (Are You Ready?)

Brands That Win in 2025 Will Do THIS (Are You Ready?)

What separates the brands that thrive from the ones that struggle in 2025? It all comes down to one thing—strategy. In this video, we dive deep into the key elements that the most successful brands ar...

7 Jan 202543min

25 Predictions for Ecommerce in 2025

25 Predictions for Ecommerce in 2025

Get ready for 2025 with 25 bold predictions for the future of ecommerce! From the rise of AI in media buying to the transformation of product development into the ultimate growth strategy, this episod...

23 Des 202433min

2025 Ecom Planning: The Framework That Could 10x Your Profit

2025 Ecom Planning: The Framework That Could 10x Your Profit

This episode is brought to you by: Finaloop: https://www.finaloop.com/ Are you ready to crush your 2025 ecommerce goals? In this video, we reveal the PROPHIT System – a proven framework designed to he...

17 Des 20241h 12min

Meet PAM: The Profit Allocation Model Revolutionizing Ad Budgets

Meet PAM: The Profit Allocation Model Revolutionizing Ad Budgets

Discover the ultimate tool for optimizing your ecommerce ad budgets! In this episode, we introduce PAM—the Profit Allocation Model—a game-changing framework developed by the experts at Common Thread C...

10 Des 202438min

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