Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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Episoder(441)

Are Political Ads Killing Sales?: State of the Industry

Are Political Ads Killing Sales?: State of the Industry

In this month's State of the Industry, we tackle some of the biggest questions facing ecommerce brands in 2024. Why are 7-figure stores seeing a slowdown in growth? How are political ad spending and s...

23 Okt 202427min

5 Must Do Ecommerce Strategies to CRUSH Black Friday Sales

5 Must Do Ecommerce Strategies to CRUSH Black Friday Sales

Want to dominate this Black Friday and Cyber Monday? In this episode Richard and Luke reveal the top 5 essential strategies that will supercharge your sales and help you maximize profits during the bu...

22 Okt 202426min

Taylor's Biggest Critique of Cost Controls

Taylor's Biggest Critique of Cost Controls

In this episode, Taylor shares his biggest critique of cost controls in digital advertising. Join Richard and Taylor as they explore the limitations of cost controls, including the challenges of relyi...

17 Okt 202426min

Holiday SEO Tips for 2024: Maximize Organic Traffic and Revenue

Holiday SEO Tips for 2024: Maximize Organic Traffic and Revenue

Get ready for the holiday season with expert SEO insights designed to help you maximize organic traffic and boost revenue! In this episode Richard sits down with Travis Bichelle, CTC’s Director of SEO...

15 Okt 202429min

Truths We Learned from 67+ Eight Figure Brands That Actually Produced Profit in 2024

Truths We Learned from 67+ Eight Figure Brands That Actually Produced Profit in 2024

In 2024, working with over 67 eight-figure ecommerce brands gave us an insider view of what it really takes to produce sustainable profit in today’s competitive landscape. These brands not only achiev...

10 Okt 20241h 11min

Transforming Company Culture: From Employee-Centric to Standards-Centric

Transforming Company Culture: From Employee-Centric to Standards-Centric

In this episode, we look at the cultural transformation that took place at Common Thread Collective, shifting from an employee-centric approach to a standards-centric model. Join us as Taylor and Dane...

8 Okt 202455min

Boost Your Holiday Sales with These Email and SMS Strategies

Boost Your Holiday Sales with These Email and SMS Strategies

Looking to boost your holiday sales? In this episode, Richard and Tommy Lamb, Director of Email and SMS at Common Thread Collective, break down the key email and SMS strategies you need for Black Frid...

3 Okt 202435min

The Addiction to Growth: Why Entrepreneurs Avoid Paying Themselves

The Addiction to Growth: Why Entrepreneurs Avoid Paying Themselves

In this episode Richard and Taylor, dive deep into the often overlooked challenge of business goal setting and shareholder value. Why do so many entrepreneurs fail to pay themselves, even when their b...

1 Okt 202435min

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