Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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Episoder(460)

DTC is Dead… Or Is It? The Rebirth That’s Coming in 2025

DTC is Dead… Or Is It? The Rebirth That’s Coming in 2025

The last few years have been brutal for DTC brands. From the COVID boom to the Ozempic era, skyrocketing acquisition costs, vanishing venture capital, and economic shifts have crushed many ecommerce b...

18 Feb 202546min

Compass Explained: The Next Evolution in Creative Strategy

Compass Explained: The Next Evolution in Creative Strategy

Struggling to connect your creative strategy with financial planning? Meet Compass, the tool that automates and streamlines ad creative planning like never before. In this episode, we break down how C...

13 Feb 202536min

Introducing Compass: The AI-Powered System for Smarter Ads

Introducing Compass: The AI-Powered System for Smarter Ads

Struggling to scale your ecommerce ads? Spending too much time guessing what works? MeetCompass – the creative operating system designed to take the guesswork out of ad strategy!WithCompass, you’ll ge...

11 Feb 202535min

Margins Are Shrinking, Debt Is Rising – What’s Next for Ecom?

Margins Are Shrinking, Debt Is Rising – What’s Next for Ecom?

Margins are shrinking, debt is rising, and ecommerce brands are feeling the squeeze. In this episode of the Podcast, we dive deep into the financial realities facing DTC brands in 2025. Is the ecommer...

6 Feb 202556min

 Why Ecommerce Is About to Get Even Harder (Here’s How to Survive)

Why Ecommerce Is About to Get Even Harder (Here’s How to Survive)

Ecommerce is facing major challenges in 2025—rising ad costs, AI disruptions, and now, new tariffs. If you’re running a brand, you need to know what’s coming and how to adapt before it’s too late. In ...

4 Feb 202536min

2024 Was About Surviving – 2025 Is About Winning

2024 Was About Surviving – 2025 Is About Winning

2024 was all about getting the fundamentals right—fixing tracking, managing costs, and ensuring brands could survive in a tough market. But 2025? It’s time to WIN. In this episode, we break down the s...

30 Jan 202530min

The Truth About Incrementality: Are You Measuring Your Ads Wrong?

The Truth About Incrementality: Are You Measuring Your Ads Wrong?

Are you really measuring your ads the right way? In this episode we dive deep into the world of incrementality testing—what it is, why it’s so important, and why most brands struggle to operationalize...

28 Jan 202533min

Secrets to Scaling Big: Inside Born Primitive

Secrets to Scaling Big: Inside Born Primitive

In this episode, we take an in-depth look at the incredible growth story of Born Primitive, the ecommerce brand that has redefined what it takes to succeed in today’s competitive marketplace. Founder ...

23 Jan 202555min

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