How Taylor Holiday Views Influencer Marketing
In this episode of the Ecommerce Playbook Podcast, we’re diving into influencer marketing and seeding—a foundational strategy that often gets overlooked in the rush to optimize ad accounts. This episo...
14 Mar 202527min
How Tecovas’ CMO Uses Product to Unlock New Markets
This episode isn’t just about a viral Tecovas ad—it’s about the bigger picture of authentic marketing. We sit down with Krista Dalton, CMO of Tecovas, to break down the full story behind their marketi...
11 Mar 202559min
We Ranked Every Employee—Here’s What Happened!
Ever wondered what would happen if you ranked every employee in your company? We did exactly that—and the results were eye-opening.In this episode of the Podcast, we dive deep into the Key Employee In...
6 Mar 202551min
Measurement Mistakes That are Costing You Millions
If your paid media feels less effective than ever, your measurement system might be the real problem. Many 8-9 figure ecommerce brands are unknowingly starving their own growth because they’re looking...
4 Mar 202527min
The Tecovas Ad That Broke DTC Twitter (And Why It Worked)
DTC Twitter lost it over this Tecovas ad—but was the outrage justified? In this episode, we break down the viral controversy sparked by Taylor Holiday’s tweet, why so many misunderstood the ad’s real ...
27 Feb 202525min
The Death of Ecommerce Jobs? AI vs. Humans Explained
AI is rapidly changing the ecommerce landscape, automating tasks once handled by humans and raising the question—are ecommerce jobs at risk? In this episode, we dive deep into the future of AI in ecom...
25 Feb 202537min
The Purple Accountant: The Secret Weapon Your Business Needs
Most ecommerce brands are bleeding cash without even realizing it. Margins are shrinking, competition is fiercer than ever, and the game has changed. But there’s one secret weapon that can turn the ti...
20 Feb 202530min
DTC is Dead… Or Is It? The Rebirth That’s Coming in 2025
The last few years have been brutal for DTC brands. From the COVID boom to the Ozempic era, skyrocketing acquisition costs, vanishing venture capital, and economic shifts have crushed many ecommerce b...
18 Feb 202546min
