Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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Episoder(440)

 Why Ecommerce Is About to Get Even Harder (Here’s How to Survive)

Why Ecommerce Is About to Get Even Harder (Here’s How to Survive)

Ecommerce is facing major challenges in 2025—rising ad costs, AI disruptions, and now, new tariffs. If you’re running a brand, you need to know what’s coming and how to adapt before it’s too late. In ...

4 Feb 202536min

2024 Was About Surviving – 2025 Is About Winning

2024 Was About Surviving – 2025 Is About Winning

2024 was all about getting the fundamentals right—fixing tracking, managing costs, and ensuring brands could survive in a tough market. But 2025? It’s time to WIN. In this episode, we break down the s...

30 Jan 202530min

The Truth About Incrementality: Are You Measuring Your Ads Wrong?

The Truth About Incrementality: Are You Measuring Your Ads Wrong?

Are you really measuring your ads the right way? In this episode we dive deep into the world of incrementality testing—what it is, why it’s so important, and why most brands struggle to operationalize...

28 Jan 202533min

Secrets to Scaling Big: Inside Born Primitive

Secrets to Scaling Big: Inside Born Primitive

In this episode, we take an in-depth look at the incredible growth story of Born Primitive, the ecommerce brand that has redefined what it takes to succeed in today’s competitive marketplace. Founder ...

23 Jan 202555min

 The Missing Link in Your Ad Strategy: Creator Content That Works

The Missing Link in Your Ad Strategy: Creator Content That Works

Discover the key to transforming your ad strategy with creator-driven content that delivers real results. In this episode, Richard and Adrianne reveal how brands can integrate high-quality creator con...

21 Jan 202524min

Say Goodbye to TikTok? The Truth About the Possible Ban

Say Goodbye to TikTok? The Truth About the Possible Ban

Is TikTok on the verge of being banned in the United States? In this episode of the Podcast, we dive into the Supreme Court hearing that could determine TikTok’s future and its potential impact on the...

16 Jan 202519min

How We Forecast Millions in Revenue for DTC Brands

How We Forecast Millions in Revenue for DTC Brands

Discover the step-by-step process behind CTC’s Prophit System, our proven method used to forecast millions in revenue for leading DTC brands.  In this video, we dive into the daily workflows, data int...

14 Jan 20257min

 Why Product Development is the Future of Ecommerce Growth

Why Product Development is the Future of Ecommerce Growth

Discover why product development is the ultimate growth engine for ecommerce brands in today’s competitive market. In this episode of the Podcast, we talk how creative, story-driven product developmen...

9 Jan 202529min

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