Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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Episoder(459)

Boost Your Holiday Sales with These Email and SMS Strategies

Boost Your Holiday Sales with These Email and SMS Strategies

Looking to boost your holiday sales? In this episode, Richard and Tommy Lamb, Director of Email and SMS at Common Thread Collective, break down the key email and SMS strategies you need for Black Frid...

3 Okt 202435min

The Addiction to Growth: Why Entrepreneurs Avoid Paying Themselves

The Addiction to Growth: Why Entrepreneurs Avoid Paying Themselves

In this episode Richard and Taylor, dive deep into the often overlooked challenge of business goal setting and shareholder value. Why do so many entrepreneurs fail to pay themselves, even when their b...

1 Okt 202435min

 Maximizing Black Friday Sales: Data-Driven Discounting Strategies

Maximizing Black Friday Sales: Data-Driven Discounting Strategies

In this episode, we're diving deep into the latest Black Friday trends for 2024. Join Richard and Taylor as they break down the key data from our Black Friday/Cyber Monday offer database. We’ll discus...

26 Sep 202425min

What Founders Struggle With Most: Human Connection Over Data

What Founders Struggle With Most: Human Connection Over Data

In this episode, Richard and Taylor discuss one of the biggest challenges founders face: the balance between human connection and data driven decision making. While much of business focuses on metrics...

24 Sep 202430min

Creative Strategy for the Holidays: Rollercoasters, Peaks, and Valleys

Creative Strategy for the Holidays: Rollercoasters, Peaks, and Valleys

In this episode, Richard sits down with Aileen McKenna, Director of Creative Strategy and Performance, to discuss the ultimate creative strategy for the 2024 holiday season. Together, they break down...

19 Sep 202430min

 August Insights & What to Expect for Q4: State of the Industry

August Insights & What to Expect for Q4: State of the Industry

In this month’s edition of the DTC Index, we take a comprehensive look at the state of ecommerce as we recap August's performance and prepare for the crucial Q4 holiday season! Join our expert panel a...

18 Sep 202436min

Building Trust and Authority: A Guide for Change Agents

Building Trust and Authority: A Guide for Change Agents

In this episode, Richard and Taylor explore what it truly means to be a change agent within an organization. Drawing from their experiences at Common Thread Collective (CTC), they dive into the challe...

17 Sep 202442min

Turn Your Accountant Into An Asset

Turn Your Accountant Into An Asset

In this episode, Richard and Taylor dive into a crucial yet often overlooked aspect of business success: the relationship between entrepreneurs and their accountants. Taylor shares insights from his r...

12 Sep 202428min

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