The Secret to Smarter Budget Allocation
In this episode, Richard and Luke Austin go deep into the concept of incrementality. They discuss how CTC helps brands answer three critical questions for a predictable and profitable ecommerce growth...
30 Jul 202424min
Boost Your Sales With Incrementality
In this episode, we are thrilled to have Nick Stoltz, Chief Strategy Officer at Measured, as our guest. Join us as we jump into the world of ecommerce measurement, focusing on the critical topic of in...
24 Jul 202449min
25 Hottest Ecommerce Takes
In this episode of the podcast, Richard and Taylor jump into some of the hottest topics in ecommerce right now. Fresh off the July 4th weekend tweet, Taylor shares his hottest ecommerce takes that hav...
23 Jul 202435min
From Tweet to Transformation: Introducing the CTC Global Accelerator Program
Welcome back to the eCommerce Playbook Podcast! This episode is extra special because we’re revealing something groundbreaking. Back in January, Taylor tweeted about finding a "magical wizard" who lea...
17 Jul 202438min
State of the Industry - First Half of 2024 Recap
Welcome back to the eCommerce Playbook Podcast, State of the Industry edition! This special biannual mega episode dives deep into the first half of 2024, comparing it against the first half of 2023 to...
16 Jul 202443min
Revisiting: How to Build a Map to Profitable Growth
Hey everyone, Richard here! While Taylor is out of town, we're diving back into an insightful episode from October of last year titled "How to Build a Map to Profitable Growth." With the expansion of ...
11 Jul 202432min
Half Time Health Check
With Q2 officially in the books, Taylor and Richard pause to reflect on the first half of the year and give advice on how to readjust expectations for the second half. Discussion points include which ...
2 Jul 202428min
Ryan Reynolds Hates Iterative Creative Testing
On this episode, Taylor and Richard sit down to further unpack what we mean when we talk about being “against” creative testing. Topics of discussion include the importance of getting everything right...
27 Jun 202436min
