Half Time Health Check
With Q2 officially in the books, Taylor and Richard pause to reflect on the first half of the year and give advice on how to readjust expectations for the second half. Discussion points include which ...
2 Jul 202428min
Ryan Reynolds Hates Iterative Creative Testing
On this episode, Taylor and Richard sit down to further unpack what we mean when we talk about being “against” creative testing. Topics of discussion include the importance of getting everything right...
27 Jun 202436min
Growing Profitability ft. Marshall Morris of HomeLife Brands
Welcome back to another episode of the eCommerce Playbook Podcast! Today, we're joined by Marshall Morris, the co-founder and president of HomeLife Brands. Marshall shares insights on how there's a hi...
20 Jun 202438min
Three Reasons Google is Losing to Meta
On this episode of the podcast, CTC Director of Growth Strategy Luke Austin sits down with Richard to break down a phenomenon we noted in our most recent monthly DTC Index report: Google is losing Sha...
18 Jun 202425min
State of the Industry: May's eCommerce Trends & Insights
Welcome back to another edition of the State of the Industry Report! This month, we're diving deep into the data and trends from May, brought to you by the experts at the DTC Index. Join us as we anal...
13 Jun 202427min
Meta Performance Summit Recap: Real Progress on Profitability
Last week, CTC’s media buyers flew to San Francisco to get the latest on upcoming product rollouts at the 2024 Meta Performance Summit. On this episode of the show, Taylor and Richard recap the event...
10 Jun 202417min
Stop Testing Creative
On this episode of the podcast, Taylor and Richard talk about a recent flap on Twitter around the best way to test creative, and dig into a controversial take: That iterative creating testing is a was...
3 Jun 202437min
We’re Expanding the Prophit System…
On this episode of the podcast, Taylor and Richard talk about our recent expansion of the Prophit system into organic and owned channels, how it gets us closer to our goal of building a complete syste...
30 Mai 202425min
