Meet CTC's First AI Bot: A New Era in Ecommerce Creativity
This episode is unlike any other — we’re excited to introduce you to CTC's first ever AI bot guest! Join Taylor as he sits down with Jacob Posel, who is a real human, designed to revolutionize the way...
11 Sep 202444min
6 Essential Google Ads Strategies for a Profitable Holiday Season
Get ready for the holiday season with essential Google Ads strategies that will help you maximize your sales and profitability! In this episode, Richard is joined by Tony Chopp to discuss the six crit...
5 Sep 202445min
How to De-Stress a Distressed Business
In this episode, Richard and Taylor discuss how to navigate the complexities of a distressed business. They dive into three critical steps for de-stressing a struggling business, from cutting costs to...
3 Sep 202429min
The 7 C’s of Media Buying: How to Win in the Holiday Season
In this episode, Richard is joined by Tony Chopp, CTC’s VP of Paid Media, to talk holiday media buying strategies for Q4. They discuss the critical role of incrementality in paid media, how to prepare...
28 Aug 202445min
The Most Consequential Meta Update of All Time
In this episode, we talk about what could be the most consequential Meta update of all time. Richard and Taylor break down Meta's latest ad optimization changes and what they mean for your business. W...
27 Aug 202424min
3 Reasons This Q4 is Different: How to Prepare for the 2024 Holiday Season
Welcome to the official kickoff of the 2024 holiday season! In this video, we're diving into what's shaping up to be a weird and challenging Q4 for ecommerce brands. Our VP of Strategy at CTC, Luke Au...
22 Aug 202421min
The Impact of Political Spending on DTC: July State of the Industry Podcast
Welcome to the July edition of the State of the Industry podcast. In this episode, we talk about the influence of political spending on direct to consumer (DTC) businesses. Join us as we explore how t...
20 Aug 202439min
Insights from a Google Ads Liaison
In this episode of the podcast, we’re thrilled to welcome a special guest from the Google empire, Ginny Marvin, Google Ads Liaison. With years of experience in paid search and digital advertising, Gin...
15 Aug 202443min
