Unpacking Incrementality: the Nuance of Marketing Effectiveness
In this episode of the eCommerce Playbook Podcast, we’re diving into the world of marketing incrementality and its impact on brand growth. Join Taylor and Luke as they explore the nuances of increment...
23 Apr 202437min
Navigating the Shift: From Dream-Centric to Client-Centric Culture
Join us for a raw and honest discussion as we dive into the evolution of company culture and the challenges faced by CTC in maintaining focus amidst changing priorities. In this episode, Orchid and Da...
18 Apr 202439min
March Madness in eCommerce: Diving Deep into Meta and Mothers Day
Welcome to the March edition of our State of the eCommerce Industry Report! In this episode, we take a deep dive into the performance of the industry throughout March. Joined by experts from various d...
16 Apr 202432min
Unlocking the Secret: You MUST Grow Your Business
Welcome back to another episode of the eCommerce Playbook Podcast! Today we dive deep into the fascinating world of marketing economics with CTC alumni Andrew Faris. Join us as we explore the concept ...
16 Apr 20241h 59min
Growing Profitability ft. Dimitri O of Loop Earplugs
Welcome back to another episode of the eCommerce Playbook Podcast! In today's episode, we're diving deep into the fascinating journey of Loop Earplugs (GQ score of 148), a brand that has not only disr...
11 Apr 202451min
5 Questions to Ask When You’re Hiring an Agency
Most brands put a huge amount of time and effort into hiring staff — multiple rounds of interviews, reference calls, take-home assessments. So why don’t brands put the same effort into hiring an agenc...
9 Apr 202430min
Growing Profitability ft. Alan Doan of Missouri Quilt Co
Welcome back to another episode of the E-Commerce Playbook Podcast! Today's episode is one for the books, featuring a guest who needs no introduction other than "your mom's favorite." Yes, you heard t...
2 Apr 202444min
What Does the Latest Meta Update Mean? Ft. Luke Austin
Big news from Meta this week: “Engaged” audiences are now available for reporting in Advantage+ Shopping Campaigns. But what does this change really mean for brands, and how is it useful if you can’t ...
28 Mar 202419min
