Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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Episoder(459)

The Prophit System, Part 4: Building A Channel Specific Media Plan

The Prophit System, Part 4: Building A Channel Specific Media Plan

What do you do when your Meta ads account is on fire? How about when you need more creative? And what do you do when the account is performing too well? In this episode, Richard chats with Max Rosewat...

14 Des 202330min

Tactics with Taylor #3: How to Use LTV In Your Ecommerce Strategy [PREVIEW]

Tactics with Taylor #3: How to Use LTV In Your Ecommerce Strategy [PREVIEW]

ADmission members-only episode preview. Unlock full episodes at youradmission.co In this episode, Taylor breaks down one of the most crucial metrics in ecommerce: LTV. Watch to learn more about how t...

7 Des 20235min

The Prophit System, Part 3: Building a Creative System to Accomplish a Financial Goal

The Prophit System, Part 3: Building a Creative System to Accomplish a Financial Goal

On this episode, Richard chats with Aileen McKenna, Director of Creative Strategy & Performance at CTC, about the creative aspect of our growth methodology: How to use your topline financial goals to ...

7 Des 202348min

BFCM 2023 Recap

BFCM 2023 Recap

On this episode of the podcast, Taylor and Richard discuss Black Friday/Cyber Monday 2023 — the good, the bad, and what this year’s business-as-usual BFCM means for the ecommerce landscape in 2024.   ...

30 Nov 202322min

Tactics with Taylor #2: How to Connect Creative Needs and Finance [PREVIEW]

Tactics with Taylor #2: How to Connect Creative Needs and Finance [PREVIEW]

ADmission members-only episode preview. Unlock full episodes at youradmission.co In this episode, Taylor and Richard talk creative — but from an unexpected angle. Listen in as Taylor breaks down how ...

29 Nov 20236min

Black Friday Q&A w/Taylor (PREVIEW)

Black Friday Q&A w/Taylor (PREVIEW)

We're taking a break this week from our regular episodes for Black Friday. In the meantime, we're dropping a preview of Taylor's 2023 BFCM Q&A with ADmission members. To watch the entire episode, head...

24 Nov 20236min

The Prophit System, Part 2: Model The Possibilities And Choose Your Path

The Prophit System, Part 2: Model The Possibilities And Choose Your Path

On this episode of the podcast, Richard chats with Luke Austin, Directory of Growth Strategy at CTC about part 2 of our growth methodology: how to build a forecasting model that ladders up to your bus...

16 Nov 202345min

Tactics with Taylor #1: Cost Caps 101 [PREVIEW]

Tactics with Taylor #1: Cost Caps 101 [PREVIEW]

ADmission members-only episode preview. Unlock full episodes at youradmission.co In this first episode of our brand-new bonus series, Taylor and Richard sit down to talk everything Cost Caps — why yo...

14 Nov 20234min

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