Holiday Success Starts Now
The theme of our 2023 Holiday strategy: Your Black Friday/Cyber Monday outcome depends on the foundation you set in August. In this episode, Taylor and Richard break down the decisions you need to ma...
23 Aug 202334min
How to Build a Successful 2023 Holiday Strategy
Q4 success starts in Q3. And the most successful brands on Black Friday have one thing in common: They plan their entire marketing effort around four distinct revenue “mini-peaks” within the holiday s...
16 Aug 202337min
When Do I Change Direction?
Leadership is a combination of two major skills: Knowing when the organization is heading in the wrong direction, and knowing which direction to go instead. On this episode, Taylor reflects on a rece...
10 Aug 202329min
How to Scale Creative Ideation (Almost) Infinitely
For ecommerce entrepreneurs and agency owners alike, creative continues to be the most important variable — and the trickiest to operationalize. On this episode, Taylor and Richard talk about a recen...
2 Aug 202338min
The Anatomy of a 450+ GQ Brand with Dean Brennan
What makes a great brand? What businesses are most likely to grow quickly? Why not ask the leader of the brand with the highest Growth Quotient score we’ve ever seen? In this episode, Taylor and Rich...
27 Jul 202348min
How Should I Invest my Cash? with Mike Beckham and Dave Rekuc
Once you have your ecommerce tactics down and you’re successfully turning a profit, you’re confronted with a deceptively complicated question: what do I do with all this money? In this episode, Taylo...
20 Jul 202354min
How to Scale From $1M to $20M with Andrew Faris
In many ways, $1M to $20M is the most exciting growth stage for any ecommerce business — you know you have a business that works, but you’re small enough that you have the freedom to innovate without ...
13 Jul 202345min
How Attribution Tools are Hurting Your Acquisition
Over the past several weeks, CTC Growth Strategist Luke Austin’s been conducting an experiment across a number of our clients to answer a simple question: are third-party attribution tools like Rocker...
28 Jun 202342min
